Trust, attitudes and use of artificial intelligence: A global study 2025

AI has the immense potential to transform lives, boost industries and help tackle some of the most pressing global issues. Fully realizing this potential requires collaboration, a collective commitment to responsible innovation and appropriate regulation with education programs and skills development initiatives to help individuals better harness AI’s power.

Led by the University of Melbourne in collaboration with KPMG, Trust, attitudes and use of Artificial Intelligence: A global study 2025, surveyed more than 48,000 people across 47 countries to explore the impact AI is having on individuals and organizations. It is one of the most wide-ranging global studies into the public’s trust, use, and attitudes towards AI to date.

By acting decisively to address these areas, organizations can not only mitigate current risks but also drive sustainable innovation and growth.

Alongside the study, we’ve developed our perspective on the global study’s finding - The age of Intelligence – Empowering human-AI collaboration for a trusted future explores the implications for organizations and highlights how they can leverage these insights to harness the transformative power of AI.

United Arab Emirates insights

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The findings reveal that AI adoption, acceptance and trust is steadily on the rise in the UAE

The UAE ranks third in AI training and literacy

97% of Emiratis use AI for work, study or personally

Trust and acceptance of AI is growing

53% in the UAE believe benefits > risks

AI regulation and governance is adequate for the UAE’s expectations

68% in the UAE vs 43% of Global respondents believe current regulations are sufficient to make AI use safe

AI-generated misinformation remains a challenge

88% agree there should be laws to prevent the spread of AI-generated misinformation

Given the pace of AI adoption and the range of potential transformative effects on society, work, education, and the economy—bringing the public voice into the conversation is a timely and important input that business leaders should consider.

Matin Jouzdani

Partner, Data, Analytics and AI

KPMG Lower Gulf

This research, along with our perspective on the findings, offers a data-driven view of where leadership focus, strategic investment and workforce enablement are most urgently needed and how rising public expectations for strong AI regulation and governance need to be addressed.

For organizations to realize the true potential of AI and achieve a competitive advantage, there are four key actions that leaders should prioritize:

Transformational leadership
Enhancing trust
Boosting AI literacy
Strengthening governance

By acting decisively to address these areas, organizations can not only mitigate current risks but also drive sustainable innovation and growth.

Alongside the study, we’ve developed our perspective on the global study’s finding - The age of Intelligence – Empowering human-AI collaboration for a trusted future explores the implications for organizations and highlights how they can leverage these insights to harness the transformative power of AI.