Next Generation Technologies and Digital Services

- Classical Artificial Intelligence (AI) transforms business processes through machine learning and deep learning algorithms in areas such as forecasting, optimization, and segmentation. AI utilizes big data analytics to create decision support systems, optimize production processes, and enhance customer segmentation efficiency. At KPMG, we not only define AI strategy and governance but also offer end-to-end implementation services, including identifying use cases, conducting source and target data and integration analysis, selecting the right technologies, and providing implementation and maintenance services.

- Generative Artificial Intelligence (Gen-AI) provides more creative and comprehensive solutions, revolutionizing areas such as content generation, speech and voice dialogue systems, code support, and even automatic code creation. Gen-AI enables multi-modal content production, creating content in various formats such as text, images, audio, and video. Additionally, it enhances innovation in businesses by developing speech-based dialogues for customer support systems and generating code in software development processes. Gen-AI goes beyond traditional AI solutions, offering more creative and expansive business scenarios. At KPMG Türkiye, in collaboration with our Lighthouse Analytics Excellence Center, we have implemented numerous Gen-AI projects and continue to drive innovation in this area.

With the solutions we provide in the field of Generative Artificial Intelligence, we are transforming business processes from start to finish.

• We establish strategy and governance frameworks.
• We develop comprehensive use cases and roadmaps.
• We manage solution architecture and implementation processes.

Our Gen-AI solutions enhance operational efficiency while also fostering innovative approaches to gain a competitive advantage.

- From customer relationship management to optimizing sales processes, Salesforce is a powerful platform that enables businesses to enhance customer experiences and streamline operations. At KPMG, our Salesforce consulting services reshape your business to meet the demands of the digital age, improving your business processes with strategic and customized solutions.

• If you are looking to explore Salesforce.com solutions but have concerns regarding licensing and other cost factors,
• If you are unsure about how it differs from your current legacy systems and how it can add value to your business,
• If you have already invested in Salesforce licenses but are not utilizing all of them efficiently, or if you believe there is resource waste due to unused licenses,
• If you have come to the realization that by utilizing the standard version of Salesforce without customization, you are not fully leveraging the platform's true potential in terms of operational efficiency,
• Legacy sistemlerle entegrasyon problemleri yüzünden “golden record” müşteri veya ürün görünümüne ulaşmakta güçlük çekiyorsanız,
• Or, if you have already started using Sales Cloud but are struggling to determine whether there is a continuous need for additional modules or license types,
• If you are currently working with a technology provider for your Salesforce implementation projects but require a project governance and quality assurance partner to ensure the quality of the work,

- At KPMG Türkiye, we are here to help you find the answers to your questions and provide the most suitable solutions with our expert Salesforce team. Our goal is to enhance operational efficiency and add business value to your organization. We have successfully implemented numerous projects in Turkey and globally across various areas, including Customer Relationship Management (Sales and Service Cloud), Marketing Automation (Marketing Cloud), User Experience (Experience Cloud), Data Management (Data Cloud), E-commerce Solutions (Commerce Cloud), Industry-specific Solutions (Industry Cloud), Analytics and Reporting (Tableau and Einstein), Cloud Infrastructure (Hyperforce), and System Integration (Mulesoft). With the launch of AgentForce in 2024, we aim to integrate AI and automation into your processes by developing intelligent autonomous agents. Let us deliver Future As a Service solutions with Salesforce for your business.

Cloud technologies enhance business operations by providing flexibility and scalability. At KPMG, we streamline data storage, application development, and business continuity with our cloud computing solutions. We offer significant advantages, particularly through hybrid cloud strategies, such as reducing operational costs and enabling rapid application deployments. Under IT cost optimization, we identify and implement CAPEX/OPEX savings. Additionally, we define cloud strategies and roadmaps for the successful implementation of innovative new business models, including transitions to IaaS and PaaS. We facilitate the activation of SaaS services provided by hyperscalers and implement various SaaS solutions, such as Sales, Service, and Marketing Cloud, on the Salesforce.com platform with our business and technical teams.

IoT optimizes processes across various industries, from manufacturing to retail, by facilitating data flow between machines and devices. At KPMG, we offer IoT solutions in areas such as smart factory applications, inventory management, and energy efficiency. We collect real-time data from all field data sources, including facilities, units, machinery, tools, and workforce, and clean it before storing it in data lake and data warehouse structures. This data is then transformed into analytical and AI-powered systems.

Digitalization provides businesses with a competitive advantage by increasing revenue and efficiency while reducing costs. At KPMG, we assess your digital maturity, identify improvement actions, and develop a strategic implementation roadmap through our "Connected Enterprise" framework, which is specialized in 5 core competencies and 40 detailed capabilities. We bring this roadmap to life in collaboration with our technical and business teams, and, where necessary, with our partners. Through digitalization, we help companies enhance customer experiences and enable them to make faster, more accurate decisions.

AR and VR technologies are driving innovation in manufacturing, training, and customer experiences. At KPMG, we support businesses with AR and VR solutions in areas such as training, product design, and simulation processes. We provide a range of analytical, design, and implementation services for smart/cognitive cities, digital twins/shadowing in the manufacturing sector, and many other applications. Our goal is to help businesses leverage these cutting-edge technologies to enhance operations and create immersive, future-ready solutions.