KPMG conducted an extensive research program, interviewing executive leaders across eight key global markets to understand the impact of AI on the insurance industry. The emergence of generative AI, along with the next wave of autonomous and agentic AI systems, is unlocking entirely new possibilities for innovation across the sector. Our research provides a detailed blueprint for insurance organizations to harness AI’s potential value.
AI is rewriting the rules of Retail. Are you ready?
At-a-glance insights:
56% have been using AI for over 3 years
47% of retailers state that AI has become core to their business
67% have seen efficiency improvements
55% have seen a moderate to very high ROI from their investments so far
62% face significant pressure from shareholders to show immediate ROI on AI investment
71% anticipate an ROI of more than 10 percent from AI in the next year
Retail is seeing strong impact of AI across business functions and budgets are continuing to increase
64% say their organization has experienced a moderate to high impact from AI on many functions
82% recognize the importance of establishing robust frameworks, policies and processes for regulatory compliance to ensure responsible AI implementation
Retail is seeing strong impact of AI across business functions and budgets are continuing to increase
64% say their organization has experienced a moderate to high impact from AI on many functions
7 in 10 say the percentage of their organization’s technology budget that goes towards AI will increase over the next year
Improving customer experience and decision making comes out top for AI goals
How to realize value from your AI transformation journey
To address these challenges, KPMG introduces the three phases of AI value — a framework designed to guide insurers through the AI adoption journey. This phased approach provides a structured roadmap, helping insurers prioritize investments, align initiatives with business goals, and position themselves effectively in the age of AI in insurance. Click on each of the phases below to find out more.
To address these challenges, KPMG introduces the three phases of AI value — a framework designed to guide retailers through the AI adoption journey. This phased approach provides a structured roadmap, helping retail prioritize investments, align initiatives with business goals, and position themselves effectively in the age of AI in retail.
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