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      Leading decision-makers in the automotive industry were surveyed for the special Germany analysis of the Global Automotive Executive Survey 2025. The results show: The pressure to adapt is high – at the same time, many companies are not yet sufficiently equipped to successfully shape the coming years.

      Core results at a glance

      • 69 per cent of German companies expect far-reaching changes to business models, products and processes in the next three years (globally: 36 per cent)
      • Only 15 per cent expect to emerge stronger from the current disruptions (globally: 24 per cent)
      • 59 per cent see technological disruption as one of the biggest challenges – only 15 per cent feel well prepared for this (globally: 20 per cent)
      • 65 per cent see vehicle and cyber security as a key profitability driver (globally: 38 per cent)
      • 61 per cent see alliances as a key growth driver – but only 31 per cent are planning collaborations with AI and software companies (globally: 44 per cent)
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      Global Automotive Executive Survey 2025

      Transformation strategies in international comparison

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      Person holds virtual car model in hands

      Five fields of action for the future

      The study shows that long-term success can only be achieved if several fields of action are taken into account and further developed. The analysis of the best-performing companies, the so-called „Leading Companies“, identifies five key success factors – the five  Ts of transformation:

      • Spearhead transformation: Initiate Transformation
      • Master Technology: Master Technologists
      • Earn Trust: Strengthen Trust
      • Navigate Tensions: Navigate Areas of Tension
      • Thrive Together: Be Together
      The automotive industry has been constantly evolving for 25 years - and the pace continues to increase. In this environment, resilience is the key: those who approach transformation with courage not only turn challenges into manageable risks, but also into new growth potential.
      Dr. Andreas Ries
      Dr. Andreas Ries

      Partner, Head of Automotive

      KPMG Wirtschaftsprüfungsgesellschaft AG

      Conclusion 

      The 25th edition of the Global Automotive Executive Survey makes it clear: the coming years will be characterised by fundamental decisions for German automotive companies. Those who consistently anchor and implement the five fields of action have the chance to play a leading role in global competition.

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      Andreas Ries
      Dr. Andreas Ries

      Partner, Global and Germany Head of Automotive

      KPMG AG Wirtschaftsprüfungsgesellschaft