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      In view of demographic change and the acute shortage of skilled labour, the public sector is facing a challenging time. There is already a shortage of more than 200,000 employees and this figure could rise to 816,000 unfilled positions by 2030.

      Increase employer attractiveness

      It is essential to break new ground in order to attract young applicants to public administration. To achieve this, the employer attractiveness must be increased.

      These fields of work and measures are particularly important for a resilient and future-proof public service:

      • Meaningful work content

        One thing is clear: Generation Z - comprising those born between 1995 and 2010 - is just as heterogeneous as the other generations. However, it is also clear that there are characteristics and views that, according to surveys and studies, apply to a majority of the cohorts. For example, meaningful activities are an important aspect when choosing an employer. The public sector has a decisive advantage here: the jobs are in the service of society This added value must be emphasised for the individual. At the same time, recognition and appreciation for work performed play a decisive role.

      • Freedom and self-organisation

        Generation Z is looking for working environments that offer freedom for self-organised work. Innovative formats such as bar camps promote dialogue and original, meaningful projects contribute to motivation. A modern administrative culture should create space for personal responsibility.

      • Digital equipment and modernisation

        The tech-savvy Generation Z expects modern equipment and technologies that make everyday working life easier. Investment in modern technology and seamless integration of digital applications are essential in order to fulfil expectations.

      • Modern management culture

        For young employees, targeted support in their professional development is a special factor. Managers can act as coaches and help young talents to identify their professional goals and plan their careers. This signals that personal and professional development is a fundamental part of employee management.

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      Our range of services

      Together, we are shaping the public service of the future that will inspire Generation Z. From strategy to implementation: we support and accompany you on your way to becoming a more attractive employer.

      • Building an employer brand

        Together, we develop a strong employer brand that attracts young talent. We help you to emphasise the social importance of your work to promote the attractiveness of the public sector to Generation Z. Our experts will support you in developing an engaging communication strategy that includes digital channels and social media to reach potential candidates.

      • Modern administrative culture

        We support you in creating a working environment that offers scope for personal responsibility and self-organisation in order to meet the needs of Generation Z. Through flexible working models that allow employees to organise their work according to their individual needs, we increase the satisfaction of your employees. We support you in implementing new processes and the corresponding tools.

      • Technological innovation

        With targeted investments in modern technology and digital tools, we ensure that your working environment meets the expectations of the tech-savvy Generation Z. To do this, we identify the specific technological needs of your organisation and develop a tailored digitalisation plan. Through appropriate training, we ensure that your employees can use the new technologies effectively and that the digital transformation runs smoothly.

      • Management coaching

        Management coaching Our management coaching sessions enable you to create an inclusive and motivating working environment in which Generation Z can realise their full potential. In targeted Coach-the-Coach (CoC) units, we strengthen the leadership skills of line managers so that they can meet the demands of Generation Z for supportive and development-orientated leadership.

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      Your contact

      Martin Düsterhöft
      Martin Düsterhöft

      Partner, Consulting, Public Sector

      KPMG AG Wirtschaftsprüfungsgesellschaft