Digitalisation is in full swing - at least if you believe the social networks and company blogs. But what does the reality look like? The emerging wave of digitalisation is also changing the property market, calling previous business models into question and changing the service and product portfolio of property companies. Even if the property sector is often considered slow and sluggish, it has many points of contact for digital offerings thanks to the numerous stakeholders in the property cycle.
Protect investments or dare to try something new?
This hesitation is due to the system landscapes that property companies have built up over years of project work, which are now finally supposed to map the company's processes after often high investments. However, it is precisely these that are being called into question more than ever by digitalisation.
- Standard processes must become more efficient, faster and more customer-friendly. This requires a rethink on the part of both users and providers, particularly in the area of ERP software, and is already in full swing.
- Data must be available faster, in the right place, at the right time and with the highest possible level of data protection. The IT landscape, the organisation and the employees must be prepared for more flexible requirements and faster implementation times.
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