Retail

In times of almost unlimited possibilities through digitalisation and technology, it is the task of our industry experts to support you proactively. The digital and mobile world not only shortens information channels, but also offers additional touchpoints with customers.

Utilising new transparency as a decisive competitive advantage

Shopping basket analyses in conjunction with artificial intelligence can be used to analyse and anticipate purchasing behaviour. Prices need to be reorganised and price control - supported by analytics and data technology - is shifted to another level, from national control approaches to distribution channels, location groups, locations and product range components.

The customer's focus on regionality and sustainability has long been a reality, and you can also fulfil the customer's desire for a "transparent" supply chain for supra-regional and international products. In addition to industry expertise and market knowledge, we offer you a comprehensive range of new, proprietary partner technologies and digital solutions.

Together with our colleagues from the KPMG Lighthouse Germany, Centre of Excellence for Data & Analytics, we offer you customised solutions for your company.

Changing customer needs as a result of digitalisation require a new design of the customer interface - both in B2C and B2B. As a result, new strategies in product development and customer interaction as well as completely new business models need to be developed. It is important to anticipate, recognise and understand changing customer needs. Adaptations must be defined and integrated into the existing business environment. All initiatives must be centred on the customer. State-of-the-art technologies help to optimise customer-centric processes and integrate adapted customer requirements into existing processes.

We help you to successfully master the digital transformation and consistently put your customers at the centre.

Trade tariffs, geopolitical influences, natural disasters and other unforeseeable events are all part of the global supply chain. As a retailer, you in particular face the daily challenge of ensuring the availability of your goods. Above all, however, you are increasingly confronted with the challenge of explaining to your customers what ingredients a product contains, where and under what conditions it was manufactured or why you still stock it in view of its negative sustainability footprint. Products and the supply chain therefore have an impact on how your company is perceived and positioned by consumers.

Compliance, due to the Supply Chain Act, which is likely to come into force in 2021, and the desire for less fragile, simpler supply chains require a strategic realignment of your supply chain.  In order to be able to react quickly to changes without suffering economic damage, it is essential to have an adaptable and flexible supply chain. In addition, your production and procurement costs can be reduced by optimising value-added networks. The same applies to the optimisation of customs duties, transfer prices and sales taxes in your supply chain. By integrating new technologies into your supply chain, we also enable the automation of relevant sections of your supply chain and protect against productivity losses. For example, the implementation of real-time tracking creates increased transparency and, above all, a reduction in working capital within your organisation.