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      The seemingly unlimited possibilities of digitalisation are fundamentally changing the retail sector. New business models and sales structures are a prerequisite for reaching customers in a digital, mobile world and keeping pace with changing competition.

      Only those who put their customers at the centre and offer them a special shopping experience will be able to keep up with rising customer expectations in the future. It is important to act with confidence and speed, remain flexible and constantly redefine yourself.

      Impulses for your entrepreneurial activities

      We are in constant dialogue with academics, practitioners and industry associations. Building on this, we regularly carry out analyses of individual market segments, prepare studies on current topics and are present at important industry events. We would like to use our industry knowledge to provide you with impulses for your future actions.

      We are in constant dialogue with academics, practitioners and industry associations. Building on this, we regularly carry out analyses of individual market segments, prepare studies on current topics and are present at important industry events. We would like to use our industry knowledge to provide you with impulses for your future actions.

      Stephan Fetsch

      Partner, Deal Advisory, EMA und German Head of Retail & Consumer Goods

      KPMG AG Wirtschaftsprüfungsgesellschaft

      Retail Sales Monitor 2/2026

      Retail property in a state of flux

      Shopping scene

      Our range of services

      Thanks to decades of auditing and consulting experience, KPMG has extensive national and international expertise in the retail sector. Our solutions are holistic, practical and take account of a wide range of business models and company sizes. Our interdisciplinary approach allows us to combine our wealth of experience with the wide-ranging specialist expertise of other KPMG member firms.

      In Germany, KPMG is currently actively managing more than 400 retail mandates. Our clients include supermarkets, discount stores, drugstores, department stores, electronics retailers, DIY and garden centres as well as online shops.

      We are happy to support you in developing your business model of tomorrow from your visions of today.


      KPMG Retail Sales Monitor

      The KPMG Retail Sales Monitor analyzes developments in the German retail sector – both brick-and-mortar and online – and highlights key trends and market drivers based on current retail data.

      Overview of issues:

      • Retail Sales Monitor 1/2026

        Self-checkout systems
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      • Retail Sales Monitor 4/2025

        Developments and trends in DIY
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      • Retail Sales Monitor 3/2025

        Loyalty programmes
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      • Retail Sales Monitor 2/2025

        Payment trends and sales development
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      • Retail Sales Monitor 1/2025

        New trends in online fashion retail
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      • Retail Sales Monitor 4/2024

        This is how important climate protection is in retail
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      • Retail Sales Monitor 3/2024

        How the food retail sector is changing
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      • Retail Sales Monitor 2/2024

        Focus: Retail media as a new source of sales in retail
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      • Retail Sales Monitor 1/2024

        How artificial intelligence is transforming retail
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      More KPMG Insights

      Your contact

      Stephan Fetsch

      Partner, Deal Advisory, EMA und German Head of Retail & Consumer Goods

      KPMG AG Wirtschaftsprüfungsgesellschaft

      * Legal services are provided by KPMG Law Rechtsanwaltsgesellschaft mbH.