What trends are shaping the hotel property market? Our experts analyse this in the June 2024 issue of Real Estate Bulletin, which focuses on the special aspects of the asset class that investors, project developers, operators and those interested in the sector should keep an eye on - from the digitalisation of the sector to legal and tax issues.
The current market environment in brief
The weakening economy in Germany is also affecting the hotel market. However, there are positive trends in tourism and overnight stays, and demand is forecast to pick up again this year after 2023 - partly due to the European Football Championship. While yields for hotel properties have risen, the investment and transaction market remains at a standstill. The current fall in interest rates is potentially the biggest driver for the market. Five megatrends are leading to structural changes in the hotel industry: digitalisation and the integration of artificial intelligence, ESG, hotel operator consolidations, a further shift towards the midscale, budget and economy segments, as well as demographic changes and staff shortages.
The topics at a glance:
- Strategic partnerships are booming in the hotel industry: how can companies achieve expansion targets and increase sales potential in long-term alliances?
- Expansion without new construction?! Taking over existing businesses and partnering with franchisors as a solution to current market challenges
- Advance payments received for hotel accommodation as part of the purchase price determination: net debt or net current assets?
- PropCo and OpCo from a tax perspective: opportunities and challenges of tax structuring
- Business Intelligence as a tool for complete transparency: How can BI create added value for the hotel industry?
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Your contact
Marco Müth
Partner, Financial Services, EMEA & Global Head of Asset Management Tax
KPMG AG Wirtschaftsprüfungsgesellschaft