A company is characterised by the fact that it is founded and operated with the intention of making a profit - i.e. providing products, services or rights to the market whose revenues exceed the costs of doing business.
However, even if companies are fundamentally geared towards making a profit, they do not always succeed in actually achieving this goal. It is obvious that a company must first invest in a market in order to establish itself, make its product known to potential customers and create sufficient demand. One of the best-known examples of this is Amazon, which took almost ten years from its foundation in 1994 to its first full-year profit in 2003 due to its expansion strategy. Other reasons for losses can include changing market conditions or internal mismanagement. Consequently, companies generally need to become profitable (or at least have the prospect of becoming profitable in the foreseeable future) in order to survive in the market. Unprofitable companies are at risk of being forced out of the market due to over-indebtedness or insolvency.