For a long time, India’s infra story has been centred around metros. Better roads, airports, metro lines, logistics hubs – most of the focus has been on our largest cities. And rightly so. That is where the demand was. But that is now beginning to change.

      The next phase of growth is clearly shifting to tier-2 and tier-3 cities such as Surat, Jaipur and Kochi. There is clear policy intent behind this shift as well. For example, the INR1 lakh crore Urban Challenge Fund aims to unlock nearly INR4 lakh crore of investments in tier‑2-3 cities.1

      Today, transformations are already happening. As digital infrastructure and regional connectivity improve, manufacturing is moving beyond metros and consumption is rising in places that were earlier off the radar. Tier-2 and -3 cities drove 66 per cent of new D2C orders in FY20262 and a similar shift is visible in logistics and warehousing, where they already account for over 100 million sq ft, nearly 18–19 per cent of total stock.3 Technology is further accelerating this shift, with tier‑2 and ‑3 cities emerging as digital hubs. Data centre capacity in these cities is about 82 MW today and is expected to grow four times by 2030.4 The impact is visible in job creation too: in FY26 alone, start-ups added nearly 5 lakh jobs, increasingly across non‑metro states such as Uttar Pradesh, Gujarat, Rajasthan and Kerala.5

      This is just one part of the picture. Growth is expected to only go upwards from here. Estimates suggest that by 2030, tier-2 cities alone are expected to generate USD2 trillion in economic output – up from around USD690 billion, which is nearly a threefold increase.6

      Now, the next question is: how can we ensure readiness considering the pace of growth? Let’s take a look:

      • Plan ahead of demand

        Many cities today are still building infra as demand rises. Getting ahead now can help avoid congestion and inefficiencies we see in metros today

      • Strengthen connectivity to large economic corridors

        Roads, rail and logistics hubs need to integrate these cities seamlessly into national and global supply chain hubs

      • Build complete ecosystems, not isolated assets

        Warehousing, industrial clusters and urban services, all of these need to come together, and not develop in silos

      There is also a fiscal upside. As growth spreads beyond metros, tax bases expand, strengthening GST and local revenues and reducing dependence on a handful of cities.

      This is the opportunity policymakers and the industry can look to seize through proactive strategies.

      [1] Cabinet approves INR1 lakh crore Urban Challenge Fund to drive market-led urban transformation, PIB, 14 February 2026, accessed on 24 April 2026

      [2] Tier 2 and 3 cities drove 66 per cent of new D2C orders in FY 2026: Report, The Economic Times, 20 April 2026, accessed on 24 April 2026

      [3] India's warehousing boom: Tier II-III cities drive 100M sq. ft., JLL, 13 February 2025, accessed on 24 April 2026

      [4] Data centre capacity in smaller Indian cities projected to grow multifold by 2030, IANS, 13 August 2025, accessed on 24 April 2026

      [5] India’s start-up boom expands beyond metros with record FY26 growth, TICE, 18 April 2026, accessed on 24 April 2026

      [6] Why tier-2 cities are India’s next urban boom: 2026 data, growth and investment insights, Together Buying, accessed on 24 April 2026

      Author

       

      Neeraj Bansal

      Partner and Head India Global

      KPMG in India

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