To create longstanding, loyal customers at every interaction, organisations that want to become truly customer-centric should connect marketing with sales, service and commerce to guide each prospect through a personalised journey. A converged front-office structure can require new processes, policies, capabilities, and skills that address data, analytics, automation, organisational structure, metrics, and culture. KPMG professionals and Salesforce share a common vision for building these customer-centric organisations.

      With connected cloud and Customer 360 solutions, Salesforce is a market leader in customer relationship management (CRM) platforms. The Salesforce platform powers the customer journey across major front-office functions – from awareness and acquisition, to purchase and fulfillment, to advocacy and retention; helping your organisation gain a single, shared view of every customer and their interactions.

      Like Salesforce, KPMG firms can help your enterprise embed customer awareness into all marketing, sales, service, and commerce touchpoints. But KPMG professionals can go beyond just the front office, leveraging Salesforce’s MuleSoft integration platform to link front-, middle-, and back-office applications, data and devices in the cloud, as well as Salesforce’s Tableau visual analytics platform to help your organisation gain deep insights and decision support by making the most of your data.

      KPMG’s “Connected, Powered. Trusted.” client-first approach, combined with deep industry and process expertise, can help your organisation achieve connected insights, automated hand-offs and improved employee engagement. And by aligning with Salesforce’s multi-cloud product suite, KPMG firms and Salesforce can help you deliver exceptional customer experiences and build a customer-centric organisation that is fit for the future.


      Service areas

      Learn what your data is capable of.

      Salesforce solutions for life sciences can help transform patient and provider engagement.

      Generative artificial intelligence is revolutionising the way financial institutions engage with customers.

      Take the fast track to a more sustainable future.

      KPMG’s customer centric, agile approach to digital transformation, tailored by sector.

      Protect and enable your Salesforce investments.

      Redefine the connected business with API-led integrations.

      KPMG has the experience to support you with transforming customer due diligence operations.

      Healthcare that’s personalised, connected, and innovative.

      Digital platform to help pediatric hospitals accelerate family experience.

      Technology is transforming the way manufacturers engage in customer and field service.

      Built on Salesforce Disclosure and Compliance Hub and enabled by generative AI.

      KPMG firms' suite of services to help transform their back-office functions. Leveraging target operating models that are designed with the future in mind.


      Client stories

      Salesforce|Fit for the fight with U.S. Air Force

      KPMG delivers a fitness app for the U.S. Air Force


      Insights

      KPMG & Salesforce: Turning climate and ESG pledges into real action

      Ken Reid, Global Head of Alliances, KPMG and Arline Nijeboer, Lead Solution Engineer at Salesforce discuss key issues surrounding ESG reporting for organisations and how companies can leverage technology, including AI, to help turn big climate and ESG pledges into real action.

      Uncover a world of opportunity with KPMG and Salesforce 

      Learn how KPMG and Salesforce can help you build a new ‘possible’ for customer-centricity.

      KPMG & Salesforce: A new digital customer experience for Financial Services

      Learn how KPMG and Salesforce can help you address the most challenging issues facing the financial services industry today.

      The incubator is an evolution of KPMG’s leadership in AI and data modernisation and will draw on the firm’s industry and customer engagement experience.

      MuleSoft enables IT leaders across the healthcare industry to power efficient operations with AI.

      How data-driven strategies powered by Salesforce transform patient engagement for pharmaceutical companies.

      Achieving better ROI can require companies to be more deliberate and focused on the continuous loop of CRM usage and strategic insights.

      Salesforce helps KPMG use data to create personalised experiences for our clients and exceptional ways of working for our people.

      Learn about the 4 P’s that are the overarching marketing KPIs for our front office transformation.

      Tailored milestone moments help employees succeed.


      Recognitions

      partner-salesforce

      Key Contact

      Ram Seshadri

      Partner, Digital Cloud Solutions

      KPMG in India