The global retail and consumer goods industry is undergoing transformation, driven by demographic shifts, technological innovation, and socioeconomic factors. The retail landscape is shifting to disruptive commerce, where consumers engage seamlessly across online and offline channels for a consistent experience. In the consumer goods market, the rise of personalized marketing using AI and data & analytics is unlocking new opportunities.
In response to rapidly evolving consumer trends, companies are realigning their portfolios with a focus on digital transformation, while pursuing growth opportunities through personalized service enhancements.