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      QazCloud sought to identify opportunities to enter the AI services market and develop a long-term strategy for this new business direction. As a result of the project, a comprehensive AI strategy was created, including a product strategy, commercialization approaches, a financial model, and a roadmap for launching and scaling AI services.

      Challenge

      Support QazCloud in developing its AI strategy by assessing market potential and the competitive landscape, identifying the most promising customer segments, and establishing the foundation for launching a commercially sustainable AI business.

      Today, artificial intelligence is no longer just a standalone technology—it has become one of the key drivers of business competitiveness. In our work with QazCloud, our objective was not only to assess the market opportunities for AI, but also to develop a comprehensive vision for its growth, spanning product strategy, commercialization, and scaling mechanisms. The resulting strategy provides a solid foundation for the company's sustainable growth and enables AI to evolve into a fully-fledged business line with measurable economic impact.
      Konstantin Aushev

      Partner, Head of Technology practice

      KPMG Caucasus and Central Asia

      KPMG Solution

      The KPMG team analyzed the market, competitive landscape, and priority industries for the development of AI services. Based on these insights, a target operating model for QazCloud's AI portfolio was developed, encompassing enterprise AI solutions, industry-specific AI services, and infrastructure capabilities powered by the company's computing resources.

      Particular emphasis was placed on translating the strategy into actionable implementation. This included defining go-to-market and scaling scenarios for the AI business, identifying the required resources and investment considerations, establishing the partner ecosystem, and outlining the internal process changes needed to support effective cross-functional collaboration..

      One of the key objectives of the project was to translate strategic ambitions into a concrete action plan. Together with the QazCloud team, we identified priority customer segments and industries, defined the target product offering, developed go-to-market scenarios, and outlined the required organizational changes. As a result, the company received a practical roadmap enabling the structured launch and scaling of AI services, supported by clear commercial and operational priorities.

      Anton Kashin

      Associate Director, Technology practice

      KPMG Caucasus and Central Asia

      KPMG Approach

      • Analysis of the AI services market, competitive landscape, and growth opportunities
      • Identification of priority industries and customer segments
      • Development of a product portfolio and service model for AI solutions
      • Definition of market entry and business scaling approaches
      • Assessment of resource requirements, investment priorities, and strategic partnerships
      • Development of the operating model and internal processes required to build and scale the AI business
      For QazCloud, this project became an important strategic milestone in the company’s development. KPMG experts helped us structure our approach to addressing key business challenges, identify priority growth areas, and develop practical recommendations. During the workshops conducted as part of the project, we explored various hypotheses in detail and identified the most promising directions for further development. Through effective collaboration between our teams, we gained not only a high-quality assessment of the current situation but also a clear understanding of the next steps required to develop this new business direction. We highly appreciate the professionalism of the KPMG team, its expert approach, and the practical value delivered through the project outcomes.

      Vladislav Suslov

      Finance Director, QazCloud

      Contacts 

      Konstantin Aushev

      Partner, Head of Technology practice
      KPMG Caucasus and Central Asia

      Anton Kashin

      Associate Director,
      Technology practice
      KPMG Caucasus and Central Asia

      Ismail Iusupov

      Senior Consultant, Deal Advisory
      KPMG Caucasus and Central Asia

      Igor Skossyrskiy

      Senior Consultant, Deal Advisory
      KPMG Caucasus and Central Asia

      Adil Abeshov

      Consultant, Technology practice
      KPMG Caucasus and Central Asia

      Yersultan Yedige

      Consultant, Deal Advisory
      KPMG Caucasus and Central Asia

      Aruzhan Sembayeva

      Consultant, Technology practice
      KPMG Caucasus and Central Asia