Investment & Incentives Seminar

Soh Lian Seng currently leads the Tax practice at KPMG in Malaysia following his appointment to the firm’s Executive Committee leadership on 1 January 2022. He brings over 33 years of professional acumen and capabilities to help clients navigate the most complex business challenges and transformation projects that tax leaders face. 

Lian Seng pioneered the Malaysian firm’s Tax Dispute Resolution service unit in 1999 and has since built a reputation within the Malaysia tax fraternity for his negotiation and problem-solving expertise in challenging tax audit and investigation cases. He has also appeared before the Special Commissioner of Income Tax as an expert witness. 

Throughout his career, Lian Seng has developed strong and mutually respected ties with various authorities including the Inland Revenue Board of Malaysia, the Tax Policy Division of the Ministry of Finance, and other government agencies such as the Malaysian Investment Development Authority (MIDA) and the Malaysia Digital Economy Corporation (MDEC). He has also contributed to the development of tax laws and regulations in Malaysia. 

Under his leadership, KPMG Tax Services in Malaysia was named the 2019 Tax Dispute & Resolution Firm of the Year and the 2022 Transfer Pricing Firm of the Year by the International Tax Review. From 2021 to 2022, Lian Seng led KPMG’s Tax Dispute Resolution & Controversy practice across Asia Pacific, where he was tasked to drive a collaborative approach in providing value-added services to regional and global clients. Currently, he also heads KPMG’s Korea Business practice in Malaysia. 

Lian Seng extends his counsel through various professional associations; he was elected the President of the Chartered Tax Institute of Malaysia (CTIM) for the 2024/25 and 2025/26 terms in addition to serving as the Chairman of CTIM’s Tax Audit & Investigation Committee. He is also a Member of the Korean Chamber of Commerce Malaysia (KOCHAM).  

Lian Seng is a licensed tax agent approved by the Ministry of Finance under Section 153 of Income Tax Act, 1967. He is certified as a Fellow member of CTIM, an associate member of the Institute of Internal Auditors, Malaysia (IIAM) and an affiliate member of the Malaysian Institute of Chartered Secretaries and Administrators (MAICSA).

Ng Sue Lynn joined KPMG in 2005 and specialized in corporate income tax and indirect tax, advising and assisting local companies and multinational corporations (MNCs) across a diverse range of industries including oil and gas, manufacturing, retail, financial services, plantation, media, property and construction.

Her areas of specialization cover tax advisory and tax planning in mergers and acquisitions, cross-border transactions (inbound and outbound), Price Control and Anti-Profiteering (PCAP) requirements, Sales Tax and Service Tax (SST), and Goods and Services Tax (GST) implementation, advisory, compliance and health check projects. She has represented clients in GST appeal tribunal hearings and has further advised clients on customs and trade matters including valuation, product classification, market entry analysis and import/export restrictions.

Within the firm, Sue Lynn also holds the role as Head of Tax Risk Management and, in July 2022, was appointed KPMG’s Head of Inclusion, Diversity and Equity (IDE) in Malaysia.

As the Head of Investment and Tax Incentives at KPMG Malaysia, Mei Seen leads a specialized team that has successfully assisted numerous clients in securing tax incentives and exemptions across various industries. Under her leadership, the team has effectively negotiated and obtained approvals from key regulatory authorities, enabling clients to maximize the utilization of available tax benefits.

In addition to her expertise in tax incentives, Mei Seen advises multinational companies on transfer pricing issues, including preparation of transfer pricing documentation in compliance with the Malaysian transfer pricing guidelines, transfer pricing advisory and planning for risk mitigation as well as involvement in defending clients during transfer pricing audits by the Inland Revenue Board of Malaysia. She has also been involved in restructuring exercises in various industries.

Mah brings with him comprehensive functional experience across both the private and public sectors. He began his career in the telecommunications and infrastructure space before transitioning into public service, where he spent over 12 years leading strategic investment initiatives with InvestKL – a national investment agency focused on Greater Kuala Lumpur.

Leveraging his cross-sectoral experience in bringing high-impact Foreign Direct Investment (FDI) into the country, Mah has a strong track record of advising foreign investors, particularly from East Asian markets such as China, Japan, and South Korea on navigating market entry, shaping regulatory strategies, and managing economic uncertainty.

Over the years, Mah’s expertise in supporting the full investment lifecycle – from site selection and tax incentive negotiations to ecosystem building and ESG alignment, has made him a trusted voice in Malaysia’s investment landscape, with a strong belief in building resilient, future-ready ecosystems through public-private collaboration.

He has been with the Malaysian Investment Development Authority (MIDA), a Federal Government agency under the Ministry of Investment, Trade and Industry, Malaysia since 1992 tasked to promote foreign direct investments (FDI) into Malaysia.

He has experience from various divisions in MIDA covering the Foreign Investment Promotion Division at the US/Canada Desk at headquarters in Kuala Lumpur, served abroad as the Deputy Director at the MIDA overseas office in Tokyo, Japan and was also attached to the Strategic Planning Division at headquarters. He then was posted to Seoul, Republic of Korea as the Director of MIDA Seoul and also as the Counselor of Investment at the Malaysian Embassy in Seoul. After serving for more than three years in Rep. of Korea, he returned to HQ and was appointed as the Director of the Foreign Investment Promotion Division at headquarters in Kuala Lumpur which manages MIDA overseas centers globally in attracting FDI to Malaysia.

He also served in the US as Consul Investment at the Consulate General of Malaysia, New York and also as the Director of MIDA New York from November 2019 until June 2023. He was then attached as the Director of the Green Technology Division at MIDA HQ from 1 August 2023. Effective 18 December 2025, he assumes the role as Executive Director, Investment  Policy Advocacy (Manufacturing). In his role, he supervises three (3) Divisions, namely Strategic Planning & Policy Advocacy (Manufacturing), Investment Statistics and Sustainability.

Samantha is a Council Member and Chartered Governance Professional of the Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) and a member of its Thought Leadership Committee, Education Committee and Chairperson of the Technical Compliance & Governance Committee, focusing to driving Corporate Governance initiatives.

She has over 30 years of extensive experience in corporate governance and corporate secretarial work and provides advisory services including due diligence reviews for corporate restructuring, IPO processes and roll-outs, virtual meeting management, governance related advisory including Board assessment to clients of PLCs, liquidation and preparation of circulars for submission to Bursa Malaysia. Samantha is a strong advocate for corporate governance and has a robust presence within the capital markets in Malaysia.

She is a much sought-after trainer for in-house trainings and speaker for seminars/webinars organised by professional bodies/organisations and regulators.

John Patrick Antonysamy is the Undersecretary of the Tax Division at Malaysia’s Ministry of Finance. With over 30 years of public service, he has played a key role in shaping national tax policy and designing major incentive frameworks. His contributions include leading significant initiatives such as the Forest City Special Financial Zone Incentives Package (June 2024), Budget 2025 tax measures, the Johor–Singapore Special Economic Zone Incentives Package (2025), and the expansion of the Sales and Service Tax in 2025.

Previously, he oversaw public–private partnership initiatives and led strategic planning for national industry and trade, including the negotiation of key agreements and masterplans. He currently serves on the boards members of several strategic statutory bodies, including the Inland Revenue Board of Malaysia (LHDN), Malaysia–Thailand Joint Authority (MTJA), Labuan Financial Services Authority (LFSA), and Johor Petroleum Development Corporation (JPDC), and has been honored with numerous national awards in recognition of his contributions in the industry.

Ridzwan is currently the Chief Brand Officer at QSR Brands (M) Holdings Bhd, the owner of KFC and Pizza Hut Malaysia and Singapore, and KFC Brunei and Cambodia and the LIFE brand. He oversees the Syariah & Halal Compliance and Customer Service for the Group. Besides that, he represents the Company in various Corporate Social Responsibility initiatives through collaboration or partnership with educational, religious institutions and government agencies.

Prior to assuming the position of Chief Brand Officer, he was the Head of Project Management Office leading value creation projects focusing on execution and high impact areas working together with internal and external stakeholders.  High impact CSR projects include the SEHATI campaign for feed to educate for both brands and KFC scholarship program. Prior to that, he held the position of Head of Risk & Compliance, overseeing the risk and compliance function of the Group.

He has a combination of more than 20 years’ experience in the financial services and consumer & retail industry with expertise in corporate governance aspect of project management, risk management, compliance, integrity, sustainability, surveillance, investigation, and enforcement. 

Prior to joining QSR, he was attached to Bursa Malaysia Berhad and his key roles includes leading a multi jurisdiction and multi-agency investigation due to non-compliance of the Listing Requirements which led to enforcement activities by the regulatory agencies. Besides that, he was involved in setting up the 1st edition of Corporate Governance Guide for listed companies and foreign listing policy paper. 

Ridzwan graduated with a bachelor's in business administration majoring in finance & accounting from Western Michigan University, USA and MBA from Curtin University of Technology, Perth, Australia.