The legacy of a family business is as unique as the family itself. It’s a way of honoring the company’s heritage, preserving its traditions and protecting the reputation of the company that in many instances bears the family’s name. Legacy also shapes the long-term vision of the family’s business and guides their strategic choices. Should they expand into new markets? Invest in cutting-edge technology? Diversify or stay true to their traditional business operations?
To begin the exploration of the essence of family business legacies — the opportunities and the challenges in today’s world — the STEP Project Global Consortium (SPGC) and KPMG Private Enterprise conducted a survey of 2,683 family business CEOs from 80 countries, territories and regions, including 54 respondents from Malaysia. After a detailed academic analysis of the survey data, we also moderated a series of roundtable discussions in January 2024 with family business leaders along with family business academics and professional advisers.
Unlocking legacy – The path to superior growth in family businesses takes a deep look at how you and your family business can sustain competitive growth well into the future with the introduction of a “legacy matrix”.
