During my masters in Chemistry for energy and sustainability, I learned about the great developments in the field of sustainability, but implementation in the “real world” often was lacking. To learn what drives society and companies, and when implementing a more sustainable business model or product is beneficial to them, is what I came here to learn. I have worked with corporate clients, the public sector and SMEs, mainly focusing on the circular economy. This field within sustainability allows me to leverage knowledge I built during my studies, and where possible, dive into the details. At the end of the day, I hope our clients move beyond minimum requirements for regulations or a trend that they need to do something with, and operate more sustainably because it offers a more future proof business model, or because they are intrinsically motivated to make less negative impact.