Asad joined KPMG in Saudi Arabia in 2017, bringing extensive experience from senior finance and tax roles within multinational group companies. He specializes in VAT, real estate transactions tax (RETT), customs and excise duties. In his current role, Asad has successfully driven numerous VAT implementation projects, managed e-invoicing mandates, and provided comprehensive indirect tax compliance and advisory services across diverse sectors including FMCG, insurance, construction, real estate, oil & gas, transportation, and financial services.