KPMG’s Q2 Global AI Pulse, based on a survey of more than 2,100 senior leaders across 20 countries, territories and jurisdictions, reveals that confidence in AI continues to rise and spending remains steady. As organisations move from experimentation toward broader deployment, they are shifting their focus from deployment toward accountability, AI economics and value.
While many organisations are realising benefits, established ROI remains limited. The findings suggest that the strongest outcomes are not coming from those deploying more AI, but from those investing in the capabilities required to scale it effectively, including clear accountability, stronger governance and visibility into the costs of operating AI.
