Digital agility

As people return to workplaces, CEOs need to decide on an operational model for the future that will work for both employers and employees. Only 35 percent of Ukrainian respondents (37 percent worldwide) said that most of their employees would work remotely at least two or more days a week. However, CEOs rely on flexibility. Nearly one third of Ukrainian respondents (29 percent) and over half of global respondents (51 percent) are aware of the needs future workforces and seek to invest in shared office spaces to allow for increased flexibility. In addition, 42 percent of global business leaders and only 13 percent of Ukrainian executives indicate they will look to hire talent that works predominantly remotely, seizing the opportunity to expand their reach into a wider pool of talent.

Executives recognise that digital technology is at the heart of how companies can create new sources of value. When we asked what measures business leaders plan to take to achieve their growth goals, over two thirds of global respondents (67 percent) said that they intend to invest in disruptive technologies and innovation, whereas in Ukraine just 36 percent of managers plan such investments. Overall, as can be seen from Figure 8, executives from across the world show a much greater willingness to co-operate and invest into innovation.

Companies around the world work as part of digital ecosystems: to improve operational performance, identify new sources of digital revenue, and gain compelling digital experience when working with customers in IT sphere. To meets their organisation’s goals, companies cooperate with partners, suppliers, and even competitors. Company executives recognise the importance of co-operation and an adaptive approach to transformation, with 55 percent of managers in Ukraine and 70 percent worldwide saying that new partnerships will be crucial to ensure the pace of digital transformation.

As partnerships require systems to interact with digital technologies and share data with partners, business leaders need to make sure that such systems and data, especially customer data, are secure. Cybersecurity threats limit growth and create barriers to digital development and interaction. Only 58 percent of the organisations surveyed globally and 49 percent of those in Ukraine said they felt well prepared for a cyber attack.

_{Unless otherwise indicated, throughout this report, “we”, “KPMG”, “us” and “our” refer to the network of independent member firms operating under the KPMG name and affiliated with KPMG International or to one or more of these firms or to KPMG International.}