Overview of Insight Series
After the eclipse of the COVID-19 Pandemic enveloped the world, consumer behavior and consequentially markets for consumer goods changed forever. Particularly affected, is the Alcohol market with Beer at its centerpiece. There have been drastic shifts in not only preferences for consumption, but also the demographic of the typical consumer.
On top of this, government attitudes to certain behaviors regarding alcohol consumption have created ripples in the market, moving up the chain from consumer to distributor as many beer companies have attempted to adapt. Nonetheless, there are still high growth projections and untapped potential in the Beer market in Vietnam as the nation develops and consumers comfortably break into their new mold.
Gain Deeper Insight
Watch the following Insight Series for a more detailed breakdown of what’s happening:
How KPMG can help
For further discussion on the evolution of the Vietnam Beer Industry or to explore how KPMG can help your business navigate the beer landscape, please contact KPMG's C&O via the information below.
Luke Treloar
Partner
Head of Global Strategy Group
KPMG in Vietnam
Vu Anh Kha
Associate Director
Customer & Operations Consulting
KPMG in Vietnam
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