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    Barnaby Robson

    Barnaby Robson

    Partner, Head of Value Creation, China, Head of Deal Strategy, Hong Kong, Head of Financial Services Deals, Hong Kong

    KPMG in China

    Barnaby is a Partner in KPMG’s Deal Advisory practice, with over 20 years of experience across Asia, the Americas, and Europe. Committed to client success, he works closely with his clients to develop and execute strategies that enhance value and manage risk effectively throughout the entire M&A cycle - from initial deal strategy to post-deal value realization.

    Serving a diverse client base including Private Equity firms, Sovereign Wealth Funds, large Multinational Companies, and Financial Institutions Groups, he brings a global perspective to tackle complex deals and drive real outcomes. Barnaby also shapes KPMG’s thought leadership, writing and speaking on future trends, industry opportunities, and M&A dynamics.

    1. Areas of expertise
      • Deal strategy: market entry/exit and target/buyer identification
      • Due diligence: sell and buy-side (commercial, financial, operational, value)
      • Capital markets advisory: IPOs and private fundraising
      • Deal execution: SPA, SSA, TSA, SLA assistance, and completion accounts
      • Carve-outs, disposals, integration, and separation
      • Synergies and value: identification, quantification and realization
      • Corporate restructuring and business plan development
    2. Education & qualification
      • BSc Economics, University of Nottingham
    3. Accreditations
      • Chartered Account - Institute of Chartered Accountants in England and Wales
      • Barnaby writes on future trends driving capital flows - AI scaling, nuclear energy, cryptocurrency - while unpacking value in industries like banking, payments, insurance, and automotive. He also covers M&A dynamics, including synergies, value creation, carve-outs, and completion mechanisms, offering practical insights.