Skip to main content


      Legacy is a powerful force behind the sustained growth of family businesses. It connects generations, shapes long-term vision, and serves as a source of identity and inspiration.

      Based on a survey of 2,683 family business leaders from 80 countries, regions and territories, the STEP Project Global Consortium and KPMG Private Enterprise report reveals an important link between the strength of a family business’s legacy and its long-term business performance.

      But while legacies serve as a source of identity and inspiration, the report reveals how they can also have the potential to hinder innovation and change. This is the "legacy paradox": the challenge of balancing traditional values with modern business strategies to build a legacy with future generations in mind.


      The choices one generation makes affect every generation that follows. Legacy begins with the entrepreneurial vision of the first-generation founder and strengthens as a fledgling business evolves into a multi-generational family enterprise. As custodians of a rich heritage, family enterprises balance preserving time-honored values with embracing change. With technology and AI guiding the NextGen, families are leveraging these tools to drive innovation and improve efficiency. With a focus on succession planning and governance, today’s family businesses are future-proofing their success in a changing world, and locations such as the United Arab Emirates have rapidly emerged as top choices for family businesses globally.

      Emilio Pera

      Deputy CEO- Middle East, CEO- Lower Gulf

      KPMG Middle East


      The NextGen: prioritizing environmental solutions

      The younger generation within family businesses - the NextGen - are playing a key role in ensuring a sustainable future. They are actively engaged and committed in sustainable development and a have a strong sense of responsibility compared to previous generations:

      • 64% of Middle East NextGen believe their business has the responsibility to fight climate change (vs. 34% of current gen)
      • 58% of NextGen agree that their family business can lead the way on sustainable business practices
      • 58% of companies in the Middle East see enhancing their brand and reputation as the top benefit for implementing an ESG strategy

      Another challenge is the generation gap in the willingness to adopt technology which is crucial for addressing climate change. There are differing views in family business generations regarding the importance of adopting innovation:

      • 44% of the current generation believe that the business already has strong digital capabilities, but only 33% of NextGen say the same
      • 84% of Middle East CEOs say they are investing in automation this year, and 66% plan to deploy advanced technology such as cloud tech and artificial intelligence 

      The role of UAE family businesses in COP28

      The engagement of family businesses in the nation’s sustainability agenda has significantly contributed to achieving the objectives of COP28 in the UAE. It was an opportunity to showcase the UAE’s commitment to a sustainable future and lead by example. The alignment of family businesses with the sustainability agenda played a crucial role in the success of COP28:

      • Family businesses in the UAE collectively wield immense financial resources. Financial wealth generated by ultra-high-net-worth individuals and family offices is projected to increase to 46% of the economy by 2026 and the UAE’s financial wealth will continue to grow at a compounded annual rate of 6.7% to reach $1 trillion by 2026. These resources can be strategically deployed to invest in Sustainable Development Goals (SDGs) and bridge the financing gap required for transformative sustainability projects. By leveraging their financial strength, family businesses can be the driving force behind sustainable infrastructure, clean energy, and innovative solutions that were showcased at COP28.
      • The objectives of family businesses align seamlessly with the aspirations of COP28, emphasizing the need for businesses to balance profitability with environmental and social responsibility. These goals include maintaining economic prosperity, integrating responsible environmental and social practices, and taking a leadership role in supporting people and planet initiatives through philanthropy. 
      • Long-term perspective, effective governance, and engaging multiple generations are all crucial elements for both family businesses and the sustainability journey.

      As the world gathers to address climate change and sustainability, the UAE’s family businesses stand ready to be catalysts for sustainable success, leaving a legacy for generations to come.

      Staying ahead: trends shaping UAE family businesses

      The UAE aims to become the regional centre for family businesses, with Dubai as a hub for fund management professionals, supporting family-owned businesses and millionaires in professional asset management. These businesses collectively employ hundreds of thousands of people in the UAE.

      Current trends within this sector are focused on future-proofing their continued success in a changing world. This requires:

      • Embracing digital transformation: family businesses are increasingly recognizing the importance of digitalization. This goes beyond cost reductions and involves utilizing technology to enhance customer experiences, improve data analysis, and gain a competitive edge.
      • Succession planning and governance: with new legal frameworks like Dubai Law No. 9 of 2020, family businesses have more options for structuring ownership and management. Family contracts and trust structures can ensure a smooth transition to future generations. 
      • Considering initial public offerings (IPOs): listing on the stock exchange is becoming a viable option for some family businesses, allowing for growth capital and potentially broader ownership. 
      • Focusing on sustainability and social impact: consumers are increasingly looking for brands that align with their values. Family businesses are well-positioned to integrate sustainability practices and give back to the community, strengthening their reputation. 

      These trends highlight the adaptability and innovation family businesses in the UAE are embracing to secure their place in the future. The government's support through initiatives like the Dubai Family Business Office further strengthens this sector's position as a driving force in the UAE's economy.

      Contact us

      Emilio Pera

      CEO, Senior Partner

      KPMG Lower Gulf

      Aqeel Lawati

      Managing Partner - Oman

      KPMG in Oman