The younger generation within family businesses - the NextGen - are playing a key role in ensuring a sustainable future. They are actively engaged and committed in sustainable development and a have a strong sense of responsibility compared to previous generations:
- 64% of Middle East NextGen believe their business has the responsibility to fight climate change (vs. 34% of current gen)
- 58% of NextGen agree that their family business can lead the way on sustainable business practices
- 58% of companies in the Middle East see enhancing their brand and reputation as the top benefit for implementing an ESG strategy
Another challenge is the generation gap in the willingness to adopt technology which is crucial for addressing climate change. There are differing views in family business generations regarding the importance of adopting innovation:
- 44% of the current generation believe that the business already has strong digital capabilities, but only 33% of NextGen say the same
- 84% of Middle East CEOs say they are investing in automation this year, and 66% plan to deploy advanced technology such as cloud tech and artificial intelligence