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      KPMG’s Sport, Major Venues & Events practice is an international, multi-disciplinary team of industry professionals.

      The Sport, Major Venues & Events industry is important to Australia’s way of life, collectively delivering significant commercial, economic, health and social benefits to Australian society. It is unique in its ability to develop the skills, deliver the experiences and facilitate the memories that live on in our hearts and minds and enhance our individual and collective lived experience.

      It is at the forefront of promoting the physical activity that allows us to have healthy and productive lives, of supporting our local economies and jobs through operational and tourism expenditure, of expanding our horizons through new creative and cultural experiences, of supporting collaboration and knowledge sharing, and of bringing communities together to enhance civic pride, social cohesion and overall human and social capital.



      Sector expertise

      Our sector experience includes:

      Sport

      We have worked across the entire sporting landscape including NSOs, SSOs, leagues, clubs, sponsors, suppliers, venues, event owners/promoters,  and rights holders.

      Major Venues

      We have worked on stadia, community sports facilities, entertainment centres and indoor arenas, convention & exhibition centres, function and event centres, art galleries, museums, performing arts centres, and tourism venues

      Events

      We have worked on large sporting event engagements including the Olympic and Paralympics Games, the Commonwealth Games and various sporting world cups and championships.



      How KPMG can help


      We provide an extensive range of innovative and tailored services:

      ✔  Strategy and business planning
      ✔  Leadership and organisational change/ change management
      ✔  Governance and business/operating models
      ✔  Market sizing, and demand and supply analysis
      ✔  Venue planning, feasibility and business case
      ✔  Program design, management and evaluation
      ✔  Revenue diversification/maximisation
      ✔  Tax and audit
      ✔  Membership and fan/member experience
      ✔  Branding and sponsorship
      ✔  Athlete wellbeing
      ✔  Cost optimisation and procurement
      ✔  Data analytics
      ✔  Digital and technology
      ✔  Venue hiring and management agreements
      ✔  Project delivery advisory services
      ✔  Event feasibility, planning and support
      ✔  Social and economic value/impact



      Sport, Major Venue & Events insights

      Browse KPMG's insights and thought leadership below.

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      Meet the Sport, Major Venues & Events team

      Doug Ferguson

      NSW Chairman | Head of Sport | Head of Asia & International Markets

      KPMG Australia