Generative AI: Real estate's new partner

How will generative AI affect the real estate industry?

Generative AI is making a home in real estate. Traditional AI excels in tasks like image recognition and fraud detection by following predefined rules and historical data. However, generative AI, a subcomponent of AI, uses deep learning to unlock new capabilities, creating new content such as text, images, and videos, making it more versatile and capable of understanding complex patterns.

As humans, we deal with an ever-increasing amount of data daily. Generative AI tools integrated into your work environment, such as Microsoft 365 Copilot, can be incredibly helpful in finding, summarizing, and processing this abundance of scattered information in a few clicks. When used optimally, they can also remove writer's block, reduce cognitive overload, and boost your confidence in decision-making, allowing you to spend more time on what really matters.

Idriss Benjelloun

Manager, Data & Artificial Intelligence

KPMG in Canada

In KPMG in Canada’s recent survey, we identified how real estate companies are utilizing and adopting to AI and generative AI. Through these findings, we can anticipate how AI will be altering the real estate industry.