Since its launch in 2021, the KPMG China Consumer 50 List series has been held four times, bringing vast market opportunities to consumer retail enterprises and continuously supporting innovation and transformation in the industry. As a continuation and upgrade of the event, we focus on innovative consumer brands both domestically and internationally. Under the new development pattern of 'dual circulation', this series provides industry insights for enterprises to continuously build 'brand power', offering multiple benefits such as brand empowerment, capital connection, ecological construction, and business management.