Despite macroeconomic, geopolitical and other challenges, confidence remains relatively robust in 2024 for CEOs in technology and telecommunications companies. The findings suggest that these CEOs are basically optimistic about the future of their industries and their companies in particular. In many cases, this assessment represents a modest but positive uptick from the 2023 survey.
Generative AI was recognised as having perhaps the greatest potential to impact productivity, marketing, product development, the customer experience, and other areas. Almost 80 percent of CEOs anticipate generative AI to be the top investment priority for their company.
In addition, CEOs recognise the importance of environmental, social and governance (ESG) priorities that support net zero goals, the workforce, company stakeholders, and society at large. One key to success will be an unrelenting focus on long-term, sustainable growth, enabled by strategic planning across all functions of a company.
