We explore the transformative impact of AI on the retail sector, highlighting how it can unlock significant value. The integration of AI and advanced autonomous systems is paving the way for unprecedented innovation and operational efficiency within the sector. Our findings offer a strategic framework for organizations to effectively leverage AI solutions for retail and enhance customer experiences.
AI is rewriting the rules of Retail. Are you ready?
At-a-glance insights:
Retail is seeing strong impact of AI across business functions and budgets are continuing to increase
Improving customer experience and decision making comes out top for AI goals
How to realise value from your AI transformation journey
To address these challenges, KPMG introduces the three phases of AI value — a framework designed to guide retailers through the AI adoption journey. This phased approach provides a structured roadmap, helping retail prioritize investments, align initiatives with business goals, and position themselves effectively in the age of AI in retail. Click on each of the phases below to find out more.
Enable
The Enable phase focuses on enabling people and building AI foundations. Organizations appoint a responsible executive, create an AI strategy, identify high-value use cases, boost AI literacy, align with regulations and establish ethical guardrails. AI pilots are launched across functions, while cloud platforms and pre-trained models are leveraged with minimal customization.
