China’s economy continued to show signs of improvement in the first half of 2026. Total retail sales of consumer goods and services increased by 2.7% year on year, as the consumer market continued to develop across both goods and services. As measures to support consumption take effect, consumers are expected to benefit from a wider range of quality products and services and stronger purchasing power, supporting the potential of China’s domestic market.
KPMG China's Bi-annual Report on the Consumer & Retail Sector in China, 2026 H1 explores the key trends shaping the market, alongside the latest investment activity and tax developments across luxury, apparel, beauty, and food and beverage.
The report provides practical perspectives to help businesses navigate the outlook for the second half of 2026 and consider where growth opportunities may emerge.
