Car manufacturer

Automotive manufacturing is facing major changes today, both on domestic and foreign markets. Even established car brands have to adapt in the face of growing price pressure in order to avoid losing status and defend market share.

New mobility services and user concepts are emerging for customers that require a holistic view of the customer life cycle. This will largely be managed digitally. In the developing ecosystem, manufacturers, dealers and suppliers will only be successful if drivers and customers become an even greater focus.

With its global strategies and brands, the automotive industry is adapting to local requirements and is facing a variety of different challenges. In particular, these include advancing electrification, autonomous driving and the increasing connectivity of vehicles.

At the same time, new mobility services and user concepts are becoming increasingly important. The industry is also under increasing price pressure and is struggling with overcapacity and low profit margins. In order to remain competitive, flexible production, profitable operations and efficient workflows are essential.

In addition, opening up new markets is just as crucial as developing innovative products. Last but not least, it is important to maintain brand loyalty in the demanding European market.