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      Food, beverage and consumer goods manufacturers (fast-moving consumer goods - FMCG) have always been subject to strong pressure to change and must constantly respond to new trends.

      Innovation is an important key to success, especially in saturated markets: consumer goods manufacturers are faced with the challenge of keeping pace with rising customer expectations, not missing out on revolutionary technological developments and tapping into new markets.

      Throughout the entire life cycle of a product, we support manufacturers with strategic and operational issues - from the initial idea to production and consumption.

      Innovation is an important key to success

      We are in constant dialogue with science, practice and industry associations in order to support you with our specialist know-how.

      Building on this, we regularly carry out analyses of individual market segments, prepare studies on current topics and are present at important industry events.

      We are currently focussing on master data management, ESG, new technologies and customer centricity.

      Take a look at the latest impulses from the sector.

      Goods are becoming more mobile and are increasingly finding their way directly to the customer. Direct communication and the relationship between customers and manufacturers will be intensified. As a cooperation model between manufacturers, D2C will also become one of the key market patterns of this decade.

      Stephan Fetsch

      Partner, Deal Advisory, EMA und German Head of Retail & Consumer Goods

      KPMG AG Wirtschaftsprüfungsgesellschaft

      Consumer Barometer 02/2026

      What really matters to consumers when buying food. The most important factors—these are the figures retailers and consumer goods companies should be aware of.

      Man Shopping

      Our range of services

      Based on many years of experience and expertise, we support you in recognising current trends at an early stage and exploiting the resulting potential. KPMG has undertaken cross-divisional specialisation for key sectors of the economy. This is where the experience of KPMG experts worldwide comes together and contributes to the quality of our advice. We also provide you with comprehensive expertise in the consumer goods sector.

      • Important aspects here are:
        • Drive digitalisation - implement IT solutions to create added value with data
        • Make structural adjustments to sales models and break up existing sales structures
        • Review product portfolios and product placements
        • Communicate closely with distributors and retailers to enable innovation along the entire supply chain
        • Create transparency in the supply chain - consumers want to know the ESG footprint of the product
        • analyse changes in consumer behaviour and understand the resulting customer needs
        • make the customer the centre of all activities along the entire customer journey
        • Interact with the customer to build genuine customer loyalty and trust

      Consumer focus studies – market trends

      The Consumer Barometer from KPMG, in collaboration with the EHI Retail Institute, highlights current developments, trends, and drivers in the retail and consumer goods market. 

      Overview of issues:

      • Consumer Barometer 01/2026

        Conversational Digital Consulting in Retail

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      • Consumer Snapshot 04/2025

        Returns in retail and the consumer goods industry
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      • Consumer Snapshot 03/2025

        Between meat substitutes and the fresh produce market
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      • Consumer Barometer 02/2025

        Groceries with a click: Who shops online – and why
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      • Consumer Barometer 01/2025

        Stores without staff: autonomous shops
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      • Consumer Barometer 03/2024

        Autonomous checkout processes: Efficiency and acceptance
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      • Consumer Barometer 02/2024

        Brick-and-mortar retail continues to play an important role
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      • Consumer Barometer 01/2024

        Social commerce: Success factors for companies
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      • Consumer Barometer 02/2023

        Loyalty apps in the food retail sector
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      • Consumer Barometer 01/2023

        Customer loyalty in retail: the importance of loyalty programmes
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      More KPMG Insights

      Your contact

      Stephan Fetsch

      Partner, Deal Advisory, EMA und German Head of Retail & Consumer Goods

      KPMG AG Wirtschaftsprüfungsgesellschaft

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