Consumer goods

Increasingly demanding consumers and a predicted rise in price sensitivity will force manufacturers to focus even more intensively on the topic of customer loyalty in the future. In order to build genuine customer loyalty and trust, a target group-orientated approach is more important than ever.

A sophisticated direct-to-consumer concept with its own sales structures enables manufacturers to make direct contact with consumers in order to win them as customers without competing with retailers.

By going direct and using customer-orientated processes, companies can increase their commercial success, get to know their customers even better and therefore respond to their needs more quickly, which is particularly critical to success in unpredictable times like these.

We would be happy to support you in developing your individual direct-to-customer concept.

In times of almost unlimited possibilities through digitalisation and technology, it is the task of our industry experts to support you proactively. The digital and mobile world not only shortens information channels, but also offers additional touchpoints with customers.

The resulting transparency can be utilised as a decisive competitive advantage. Shopping basket analyses in conjunction with artificial intelligence can be used to analyse and anticipate purchasing behaviour. Prices must be reorganised and price control - supported by analytics and data technology - is shifted to another level, from national control approaches to distribution channels, location groups, locations and product range components.

The customer's focus on regionality and sustainability has long been a reality, and you can also fulfil the customer's desire for a "transparent" supply chain for supra-regional and international products.

In addition to industry expertise and market knowledge, we offer you a comprehensive range of new proprietary partner technologies and digital solutions. Together with our colleagues from the KPMG Lighthouse, we offer you customised solutions for your company.

Trade tariffs, geopolitical influences, natural disasters and other unforeseeable events are all part of the global supply chain. As a retailer, you in particular face the daily challenge of ensuring the availability of your goods.

Above all, however, you are also increasingly faced with the challenge of explaining to your customers what ingredients a product contains, where and under what conditions it was manufactured or why you still stock it in view of its negative sustainability footprint. Products and the supply chain therefore have an impact on how your company is perceived and positioned by consumers.

Compliance, due to the Supply Chain Act, which is likely to come into force in 2021, and the desire for less fragile, simpler supply chains require a strategic realignment of your supply chain.  In order to be able to react quickly to changes without suffering economic damage, it is essential to have an adaptable and flexible supply chain. In addition, your production and procurement costs can be reduced by optimising value-added networks.

The same applies to the optimisation of customs duties, transfer prices and sales taxes in your supply chain. By integrating new technologies into your supply chain, we also enable the automation of relevant sections of your supply chain and protect against productivity losses. For example, the implementation of real-time tracking creates increased transparency and, above all, a reduction in working capital within your organisation.

To optimise and compare your production and distribution sites, it is essential to increase transparency within the financial organisation. Many organically grown producers are faced with the challenge of heterogeneous processes and systems.

With our industry and financial expertise, we support you in harmonising your financial organisation. With tailor-made management concepts, we take into account the needs of your company and increase the agility and efficiency of your organisation.

An integrated finance area with harmonised finance and controlling processes enables you to design production and sales processes cost-efficiently. By using the right technologies, we enable you to better understand your company and manage it according to the situation.