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      The German retail sector is in crisis. However, the cause of the crisis is not to be found in the ongoing Covid-19 pandemic and the resulting restrictions and closures. Although the restrictions have accelerated the existing structural change, the trend has been clearly recognisable for years.

      Overall, the online share has been growing steadily since the early 2000s and now stands at around 12.6 per cent. However, the individual sectors have developed very differently - while the online share in the food sector is still a moderate 2 per cent, almost 40 per cent of sales in the fashion and accessories and consumer electronics sectors are generated online. (see HDE Online Monitor p. 12)

      Development of the online share becomes a key issue

      In addition to the massive pressure from online competition, fashion retailers are also struggling with the fact that Covid-19 led to a decline in sales of around 25 per cent in 2020 compared to the previous year. (cf. HDE figures review 2021, p. 17)

      Overall, this raises the question for retailers as to whether overcoming the pandemic and lifting the restrictions could lead to the online share, which recently rose sharply during the pandemic, falling again or whether further growth can be expected.

      The growth of online retail is not yet complete

      Even if individual voices continue to assume that the share of online retail will decline again once the pandemic is over, current studies assume that the online share will continue to grow and that half of sales in the clothing segment will be a reality by 2030 (see KPMG, EHI: Front Row: Seeing what will be fashion tomorrow, Fashion 2030 study, p. 14)

      The expected shift in market shares will lead to a further nominal decline in sales of around 20 per cent, with bricks-and-mortar retail in the clothing sector already losing almost 15 per cent in real terms between 2015 and 2020 (see KPMG, EHI: Front Row: Seeing what tomorrow's fashion will be, Fashion 2030 study, p. 14). Individual fashion retailers now increasingly see their shops as a figurehead and marketing platform rather than a profitable sales channel.

      The current development of the fashion industry may be a pioneering role in some respects, but it is foreseeable that sectors with a comparatively low online share will also experience a similar development. Current examples of strongly growing online shares in individual sectors include the DIY and gardening sector with online sales growth of 30 per cent compared to the previous year and the leisure and hobby sector, which already recorded around a third of sales online in 2020. (see HDE Online Monitor p. 11 ff.)

      Despite strong growth in 2020 (online sales up 44 per cent), the area of fast-moving consumer goods is still hardly influenced by online retail, although it still only has a market share of 3.3 per cent despite massive growth.

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      The growth of online retail is not yet complete

      Even if individual voices continue to assume that the share of online retail will decline again once the pandemic is over, current studies assume that the online share will continue to grow and that half of sales in the clothing segment will be a reality by 2030 (see KPMG, EHI: Front Row: Seeing what will be fashion tomorrow, Fashion 2030 study, p. 14)

      The expected shift in market shares will lead to a further nominal decline in sales of around 20 per cent, with bricks-and-mortar retail in the clothing sector already losing almost 15 per cent in real terms between 2015 and 2020 (see KPMG, EHI: Front Row: Seeing what tomorrow's fashion will be, Fashion 2030 study, p. 14). Individual fashion retailers now increasingly see their shops as a figurehead and marketing platform rather than a profitable sales channel.

      The current development of the fashion industry may be a pioneering role in some respects, but it is foreseeable that sectors with a comparatively low online share will also experience a similar development. Current examples of rapidly growing online shares in individual sectors include DIY and gardening with online sales growth of 30 per cent compared to the previous year and the leisure and hobby sector, which already recorded around a third of sales online in 2020. (see HDE Online Monitor p. 11 ff.)

      Despite strong growth in 2020 (online sales up 44 per cent), the area of fast-moving consumer goods is still hardly influenced by online retail, although it still only has a market share of 3.3 per cent despite massive growth.

      Do retail properties still have any future prospects at all?

      Based on the massive and, in our view, sustainable changes in the retail market described above, the question of the impact on the property market naturally also arises.

      In the fashion sector in particular, the consequences in the form of consolidations and closures are already clearly recognisable. Well-known large textile chains such as C&A and H&M have closed around 20 per cent of their shops during the pandemic alone. Other textile retailers such as Esprit or Gerry Weber used the insolvency proceedings for extensive consolidations.

      In the short to medium term, we expect to see a massive supply overhang in shopping centres and city centre department stores. In our opinion, this excess supply will mean that the good city centre locations in prime locations and the very well-established shopping centres will continue to find prospective tenants, in some cases with significant falls in rents.

      However, outside of these areas, which can be classified as very good, considerable vacancies are to be expected, especially as it will not be possible to continue to occupy 100 per cent of retail space in the medium term with an expected decline in sales of more than 30 per cent.

      This inevitably raises the question of subsequent use and how this can best be realised. We are convinced that attractive uses are still conceivable for a large proportion of the properties - although an awareness of the investment costs incurred and any expected loss of rent must be realistically assessed.

      Foundations for a successful transformation

      A successful transformation of retail properties cannot be achieved according to a blueprint, but in our opinion requires a well-founded analysis of the specific location, the corresponding market conditions and the concrete structural circumstances.

      Due to their visibility, urbanity and transport links, city centre locations have different requirements than neighbourhood locations or greenfield sites and therefore also different opportunities and restrictions. For example, a greenfield site on the outskirts of a large city can offer potential for leisure developments thanks to its generous open spaces and car parks, while an inner-city, highly central location tends to offer other potential, for example for tourism.

      In our opinion, it is essential to carry out a well-founded market and location analysis of the location in question in order to ensure sustainable and successful utilisation and, based on this, to work out whether and to what extent retail will still function at this location in the future and which uses represent a sensible addition to the concept.

      Your contact

      Dr. Marianne Roth

      Senior Managerin, Advisory

      KPMG AG Wirtschaftsprüfungsgesellschaft