How automotive companies are defying the difficult market environment

The global automotive industry is facing a variety of challenges - ongoing difficulties in the supply chains, the shortage of semiconductors and the Russia-Ukraine war are just the most visible problems that are slowing down the industry's growth and performance.

Even before the Covid-19 pandemic, the automotive industry was already struggling with challenges ranging from declining ownership of vehicles to lower profit margins on some of its top models. The recent crises have highlighted these problems even more. It is therefore logical that automotive manufacturers and suppliers not only evaluate and introduce new revenue streams and business models, but also analyse them thoroughly and assess their impact.

Corporate performance management is one of the topics we have identified from the 22nd Global Automotive Executive Survey of global car manufacturers and suppliers as critical to the future of the global automotive industry.

But what exactly is at the top of the agenda for managers in the automotive industry when it comes to corporate performance management? What tools and strategies can be used to improve performance and capitalise on industry trends? How can companies shift from a product-centric approach to a digital and customer-centric approach? How will increasing digitalisation, including growing online sales and distribution, and ESG-related developments affect their performance?

In our publication More performance on the screen, we not only highlight the challenges that automotive companies face in terms of their growth and profitability, but also present practical solutions that they can use to overcome these issues. The role of data management and governance (for greater visibility and transparency), strategic partnerships (for data analytics), workforce readiness (for the use of new digital technologies) and ESG (e.g. reporting) will also be explored.