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      In today's digital world, companies face the challenge of continuously improving their customer and employee experience. Generative AI tools such as ChatGPT and Microsoft Copilot are revolutionising the way we learn, communicate and work. But how can this promising technology be utilised effectively? How can it be integrated into existing processes and IT systems? And how can this change be managed efficiently?

      A typical initial situation in which many companies find themselves is the increasing need for efficient customer service and internal knowledge management. Customers expect quick and precise answers to their enquiries, while employees need access to comprehensive and up-to-date knowledge in order to fulfil their tasks effectively.

      Continuously improve customer and employee experience

      However, long waiting times, inadequate responses and a lack of personalisation are a hindrance. Employees, on the other hand, often struggle with scattered information and inefficient processes.

      Trends such as digitalisation and the use of artificial intelligence have led to a changed situation and new requirements. Companies must adapt in order to remain competitive and fulfil the expectations of their customers and employees. This is where avatars controlled by generative AI come into play, offering a solution to these challenges.

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      Your contact

      Oleg Brodski

      Partner, Consulting, Head of Lighthouse Germany - AI & Data Solutions

      KPMG AG Wirtschaftsprüfungsgesellschaft