In today's digital world, companies face the challenge of continuously improving their customer and employee experience. Generative AI tools such as ChatGPT and Microsoft Copilot are revolutionising the way we learn, communicate and work. But how can this promising technology be utilised effectively? How can it be integrated into existing processes and IT systems? And how can this change be managed efficiently?
A typical initial situation in which many companies find themselves is the increasing need for efficient customer service and internal knowledge management. Customers expect quick and precise answers to their enquiries, while employees need access to comprehensive and up-to-date knowledge in order to fulfil their tasks effectively.