The digitalisation of entire areas of life is creating a flood of data. The mass of information doubles every two years.
Thanks to the availability of enormous amounts of data and new technologies, companies can now make more informed decisions than ever before. Analytics helps to generate meaningful insights from the flood of data and thus real added value from the data.
New technologies such as artificial intelligence and the cloud have the potential to optimise and permanently change business models. With the help of AI, processes that are still carried out manually today can be automated so that time and valuable resources can be used for other things. AI can increase the speed at which data is analysed so that data analyses are available more quickly as a basis for business decisions - a decisive competitive advantage