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      In today's fast-paced business world, companies, especially family businesses and SMEs, are facing ever greater challenges in order to be successful in the B2B sector. Customer analysis and intelligent pricing play a decisive role in this.

      The challenge is to understand your customers better, target them more effectively and exploit the full potential of your pricing model. Traditional approaches often reach their limits here. They require manual analysis and do not offer the agility needed to respond to rapidly changing market trends.

      Overcome the challenges of the current competitive environment

      Pricing is also often still based on employees' "gut feeling", which leads to a lack of transparency in the pricing process. Complex condition determination in the ERP system can also lead to inefficient processes and potential errors. A data-driven perspective is essential in order to adapt sales strategies to the individual needs and preferences of your customers.

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      How B2B companies can optimise prices with the help of artificial intelligence.

      Our range of services

      Customer analysis for a targeted approach

      Our customized customer analytics solution helps you to better understand and target your customers. Thanks to the use of advanced algorithms and data analysis, our customer analytics framework allows you to analyze your customers quickly and independently in order to identify the right target groups. Our solution also enables you to identify negative customer trends at an early stage and take proactive measures to strengthen your customer loyalty.

      Intelligent pricing for the best possible efficiency

      With our innovative sales analytics solution, you can optimize your pricing and increase the efficiency of your sales practices. By systematically collecting and evaluating data, you can achieve better prices and a consistent pricing strategy across all employees. Our intelligent pricing system helps you to optimize your sales processes and achieve sustainable profitability.

      Successful projects and comprehensive support

      Our solutions have already been implemented in numerous successful projects and have achieved demonstrably positive results. We offer you not only customized algorithms and innovative technologies, but also comprehensive advice and support throughout the entire process. Our experienced team of data science experts are on hand to help you realize the full potential of your data and achieve your business goals.

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      KPMG Customer & Sales Analytics

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      FAQ: KPMG Customer & Sales Analytics

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      KPMG Insights on Customer & Sales Analytics

      Your contact

      Andreas Fachinger

      Partner, Consulting, Lighthouse Germany - AI & Data Solutions

      KPMG AG Wirtschaftsprüfungsgesellschaft