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      The dynamics on the sales markets present many organisations with strategic decisions that have a direct impact on growth and earnings. Key influencing factors are

      • Stagnating top-line growth with rising costs: The gap between stagnating or even declining sales and continuously rising direct and indirect costs jeopardises profitability

      • Unutilised market potential: A lack of transparency regarding the performance of individual business areas, market segments, products and customer groups, including cross-selling opportunities, prevents the full top-line potential from being exploited in the current business model

      • Lack of prerequisites for tapping into new market segments: Low transparency about the potential of a target market, a lack of go-to-market approaches, insufficient resources or inadequate sales structures and processes prevent the realisation of new growth opportunities

      • Inefficient sales processes: Manual and redundant sales processes increase sales costs, slow down market response and burden the customer relationship

      • Ineffective front office structures: Fragmented customer strategies, inconsistent pricing policies and inadequate market and customer processing prevent the full sales potential from being realised

      • Customer relationships at risk: Falling customer satisfaction scores and low retention rates make expansion opportunities and the realisation of cross-selling and up-selling potential more difficult

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      Our range of services

      In the "Growth & Sales Performance" consulting field, the focus is on sustainably increasing sales performance. The targeted dovetailing of portfolio management, strategic and operational sales excellence, customer centricity and organisational efficiency creates a resilient basis for profitable growth - even in dynamic market environments.

      The service portfolio addresses both the increase of the top line and the realisation of efficiency gains and the reduction of sales costs. The holistic approach combines strategic foresight with operational implementation expertise and enables end-to-end optimisation of all relevant front office dimensions - from product strategy to market development and customer interaction.

      Marketing, sales and service are not viewed as isolated silos, but as integrated, market-oriented functions whose performance is coordinated and optimised across divisions.

      Implementation is taking place along a structured transformation process that comprises four key areas of action:

      • Portfolio Performance Review

        The overall portfolio is systematically analysed across all relevant dimensions - products, markets, business areas and regions. Data-based methods are used to evaluate the performance of the portfolio in order to identify specific growth potential per customer and segment and to quantify unutilised market potential. Both strategic and operational aspects for adapting to new market conditions and increasing competitiveness are taken into account. Additional pricing optimisation includes the redesign of price segments and condition systems, the adjustment of pricing and discount policies and the structured renegotiation of cost increases to ensure sustainable profitability.

      • Go-to-Market Strategy and business model development

        The development and optimisation of market entry strategies is based on existing customer strategies and offers a holistic and specific view for certain markets, products or business units. Effective market entry, expansion or sales strategies are developed and suitable customer groups and optimal sales channels are identified through precise target group analysis and segmentation. The development and adaptation of existing strategies and the design of new business models enable us to respond to changing market conditions with agility. We support you in gaining and expanding competitive advantages in market access or market penetration and in consistently utilising growth opportunities.

      • Optimisation of sales and after-sales functions

        The efficiency and effectiveness of the sales organisation is increased through comprehensive process optimisation and automation along the customer journey. The development of a future-proof target operating model in combination with the implementation of advanced control mechanisms creates the structural prerequisites for sales excellence. The aim is to increase process efficiency while reducing sales costs and establishing a flexible and adaptive sales organisation that can react quickly to market dynamics. The establishment of efficient key account management structures ensures sustainable support for strategically important customer relationships.

      • Customer Experience Management

        The systematic improvement of customer interactions across the entire life cycle is based on data-driven approaches to increase customer satisfaction and the use of technologies for continuous customer feedback analysis. The optimisation of service operations, including customer service and field sales, promotes an in-depth understanding of customer needs. With the development of consistent omnichannel strategies, a consistently positive customer experience is developed across all touchpoints for a targeted increase in competitiveness.

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      Your added value

      With our "Growth & Sales Performance" solutions, we offer a targeted and sustainable transformation of the sales organisation and individual sub-areas. Growth potential is systematically tapped through optimised portfolio strategies and more effective market cultivation. Intelligent pricing strategies and successful adjustments to terms and conditions significantly improve the margin situation. A more efficient structural or process organisation and consistent process optimisation reduce sales costs while simultaneously increasing sales effectiveness. Modern management tools and automated processes increase agility and performance. At the same time, the systematic improvement of the customer experience leads to increased customer satisfaction and loyalty - the basis for long-term customer relationships.

      Our integrative approach transforms your company into an efficient and customer-centric organisation that consistently exploits market opportunities, secures sustainable competitive advantages and enables profitable growth.

      Spotlight Sales Performance Q4/2025

      Aktuelle Markt-Trends im Vertriebsmanagement – Hin zu einer effektiven und effizienten Vertriebsfunktion
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