Community engagement
The road to widespread EV adoption is fraught with challenges, including cost, charging infrastructure and uncertainties about cost savings.
Emma O’Driscoll, Audit Partner at KPMG, emphasises the importance of community engagement, stating, “Irish citizens will be pivotal in our energy transition. Informing communities about EV benefits, addressing misconceptions, and ensuring accessible infrastructure are essential to achieving our net zero goals. The SEAI estimate drivers can save between 50 and 60 percent on fuel costs, if they switch from petrol to electric vehicles. These long-term savings need to be communicated more effectively to consumers.”
Recent data from the Environmental Protection Agency indicates that Ireland is projected to achieve a 29 percent reduction in total greenhouse gas emissions by 2030, well below the 51 percent target. This shortfall underscores the urgent need for collaborative action across all sectors.
Expanding Ireland’s charging infrastructure, offering targeted incentives, and improving consumer awareness are critical steps toward meeting these goals.
By addressing these barriers head-on and fostering collaboration between government, businesses, and communities, Ireland can accelerate the transition to a greener and more sustainable future on its roads. Building public trust and demonstrating the tangible benefits of EV adoption will be key to turning interest into action.