Media

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Why KPMG in India
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Next-generation media driven by data and AI

India’s media and entertainment (M&E) landscape is transforming, driven by digital adoption and platform convergence. The industry is shifting from traditional broadcast-led models to integrated, digital-first ecosystems, where OTT platforms, streaming services and content personalisation are becoming central to how audiences discover, engage with and consume media. At the same time, investments in AI, data analytics and digital platforms are helping organisations enhance customer experience, optimise content delivery and unlock new revenue streams.

The sector is also being reshaped by regulatory evolution, cybersecurity risks and data governance requirements. With increasing dependence on user data for personalisation and targeted advertising, frameworks such as the Digital Personal Data Protection (DPDP) Act are redefining how media organisations manage data, build trust and ensure compliance. As competition intensifies, success will depend on the ability to balance innovation with regulation, scale with trust and engagement with monetisation in a dynamic and fast-evolving landscape. Recognising the dynamic nature of M&E industry, KPMG in India works closely with companies across the value chain to help them sustain, grow, and diversify their business.

Shift to digital-first and OTT ecosystems

Media consumption is increasingly driven by streaming platforms, mobile-first viewing and digital engagement, reshaping traditional broadcast models
AI-led content personalisation and monetisation

AI is enabling recommendation engines, targeted advertising and audience analytics, helping media companies deliver personalised experiences and drive engagement
Data privacy and regulatory transformation (DPDP Act)

The DPDP Act is reshaping how media organisations manage consent, data minimisation, cross-border transfers and user rights, while creating opportunities to build trust-led differentiation
Cybersecurity and digital trust as core priorities

Increasing digitalisation and connected platforms are expanding the attack surface, making cybersecurity and data protection critical for safeguarding user trust and business continuity

Convergence of media, technology and telecom ecosystems

Boundaries across TMT sectors are blurring, requiring organisations to adopt platform-led, integrated operating models to remain competitive
Sports and content-driven ecosystem expansion

The media landscape is expanding through sports, entertainment and digital content ecosystems, creating new revenue streams via sponsorships, streaming and fan engagement
Audience fragmentation and evolving consumption patterns

Consumers are engaging across multiple platforms and touchpoints, requiring consistent, real-time and experience-led content delivery

KPMG ranks #1 for overall quality of work in Technology, Media & Telecoms consulting by clients

KPMG received top ranking across multiple categories in TMT consulting in Perceptions of Consulting Technology, Media & Telecoms 2025 study published by Source.

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Implications of Digital Personal Data Protection (DPDP) Act on Telecom, Media & Technology Sector (TMT) and opportunities ahead

DPDPA aims to strengthen the techno-legal framework for protection of digital personal data by providing necessary details and an actionable framework

Implications of Digital Personal Data Protection (DPDP) Act on Telecom, Media & Technology Sector (TMT) and opportunities ahead

How can KPMG in India help?

Indian M&E industry is on an impressive growth path. The industry is expected to grow at a much faster rate than the global average rate. KPMG in India has helped leading global M&E organisations to successfully reinvent their strategies.
Many of our unique and recognised offerings are designed to improve customer-centricity, including customer and digital transformation, data analytics and security, supply chain management and growth and new business models.
We combine deep sector knowledge, superior analytic tools, and a global mindset with local expertise to help you achieve desired results. Our cohesive sector team of experts helps clients navigate through complex and often fragmented processes.
We enable them to address critical matters such as mergers and acquisitions, market entry strategies, new regulatory requirements, people management and growth strategies. Our tax services support your consumer-centric business, compliance and reporting of taxes across the spectrum.

Why select KPMG in India?

Issues such as regionalisation, growth and profitability, M&A, internationalisation, technology, HR & change management challenges, etc. are at the top of mind for the industry today.
Our dynamic insight developed through analysis of various sub-segments and deep interactions with the industry players combined with data driven approach can help you deal with challenges presented by a fast-evolving media landscape.
We are pleased that many of the country’s leading media and entertainment companies have chosen KPMG in India as their business and financial advisor.
Our annual thought leadership on the sector is widely recognised and referred by existing media organisations as well as new players and investors interested in the business of media and entertainment.

Driving growth with Media trends

Video Broadcast and Broadband Tech Summit 2026
Technology, Media & Telecommunications

Sonica Bajaj

Partner, Clients and Markets and COO, KPMG Global Cyber Business

KPMG in India

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India’s media revolution starts with stronger digital infrastructure, smarter regulations, and an AI‑powered, cloud‑ready broadcast network that makes content faster, safer, and seamless.

Atul Gupta

Partner and Head - Digital Trust and Cyber

KPMG in India

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TMT industry is at forefront of digital innovation and rapidly adopting technologies to derive business value. The dynamism demands CISO to address the evolving cyber threats landscape and have a proactive and strategic approach. Cyber leaders are pivoting to establish Trust and thereby enhance the competitive positioning of organisations.

India Insights

Our insights is your gateway to thought leadership and in-depth reports. Explore our curated collection of valuable content, where we delve into complex business challenges, share industry trends, and provide actionable insights.

See how CEOs are confidently navigating the future

DPDPA 2023 reshapes Media & OTT compliance, driving trust, safety, and strategic advantage in a competitive landscape

DPDPA aims to strengthen the techno-legal framework for protection of digital personal data by providing necessary details and an actionable framework

A view of India’s sports ecosystem, covering infra, policy, tech, manufacturing, and media, driving growth and global influence

Technology, media and telecommunications sector CISOs are embracing AI and new strategies to foster trust and drive innovation

Addressing third-party risks for ensuring the sustainable growth, compliance, and resilience of the media and entertainment sector

The study envisions the film city as a catalyst for transforming India into a global filmmaking destination, thereby enhancing its cultural and economic footprint on the world stage