“Evolving third party landscape in India's media and entertainment industry" provides an in-depth analysis of the dynamic media and entertainment (M&E) sector in India. It highlights the transition from traditional formats to digital platforms, emphasising the opportunities and risks associated with this evolution.
The report underscores the importance of third-party risk management, focusing on the diverse range of third parties such as content creators, distributors, digital platforms, advertising agencies, and production houses. Key risks identified include intellectual property violations, data privacy issues, regulatory non-compliances, and reputational damage. The global M&E industry size is estimated at USD32.21 billion in 2025 and is expected to reach USD 46.89 billion by 2030, with the Indian market expected to grow at a CAGR of 10.2%, reaching USD 30.8 billion by 2024 and USD3.08 trillion by 2026.
The report also discusses past, present, and future trends, including the decline of print media, the rise of influencer partnerships, and the transformative impact of AI and data analytics on content production and distribution. Regulatory compliance is a significant focus, with detailed insights into data protection laws, content licensing, and ethical practices. The report identifies key compliance areas and regulatory bodies in India, such as the Ministry of Information and Broadcasting, Central Board of Film Certification, and Telecom Regulatory Authority of India. It also outlines typical risks associated with third parties, including reputational, legal, regulatory, and financial risks.
The analysis is supported by data from KPMG in India's evaluation of over 1,000 third parties, highlighting the prevalence of compliance issues, litigation, insolvency, and fraudulent activities. The report concludes with a demonstration of KPMG in India's expertise in managing third-party risks, emphasising the need for robust due diligence processes to navigate the complex M&E landscape effectively. This comprehensive overview provides valuable insights for stakeholders aiming to mitigate risks and ensure sustainable growth in India's evolving media and entertainment industry.
Evolving third party landscape in India's media and entertainment industry
Addressing third-party risks for ensuring the sustainable growth, compliance, and resilience of the media and entertainment sector
Key Contacts
Maneesha Garg
Partner & Head – Managed Services, Forensic, F&A, HR, Learning, Insight Led sales, Digital business operations and Sourcing
KPMG in India
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