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      Accelerate the value of AI and agents with confidence

      As AI and AI agents move from experimentation to enterprise-wide deployment, trust has become a key requirement to assist in unlocking speed, scale and value. The KPMG Trusted AI framework can help organisations by embedding trust into their AI and AI‑agent lifecycle – from design and data to deployment, monitoring and assurance – so you can innovate faster, scale confidently and protect long-term value.

      KPMG member firms can help organisations utilise the transformative power of AI, including its ethical and responsible use. It is a wide-ranging methodology combined with tools, accelerators and technology solutions designed to deliver the responsible deployment of AI at speed across enterprises.


      The KPMG Trusted AI principles

      Our Trusted AI principles can help translate responsible AI into practical, scalable action – with the aim of enabling innovation without compromise as AI systems become more autonomous and embedded across the enterprise.

      • Values-driven

        KPMG firms implement AI as guided by our Values. We believe they are our differentiator and shape a culture that is open, inclusive and seeks to always operate to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.

      • Human-centric

        We prioritise human impact as we deploy AI and recognise the needs of our clients and our people. We are embracing this technology to empower and augment human capabilities – to unleash creativity and improve productivity in a way that can allow people to reimagine how they spend their days.

      • Trustworthy

        We demonstrate our commitment to being trustworthy by embedding our ethical principles across the entire AI lifecycle. This commitment extends beyond data governance and privacy to encompass the ethical impact of our systems, their technical robustness and their operational transparency, with the core aim of ensuring they are fair, secure and understandable.

      We recognise that the field of AI is rapidly evolving – and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.


      How we drive the KPMG Trusted AI ethical pillars into practice

      AI systems should perform consistently and at the desired state of precision within their intended scope.

      AI systems should be managed across the AI lifecycle in a manner that safeguards against bad actors, misinformation or adverse events.

      AI systems should be managed across the AI lifecycle in a manner that safeguards against harm to people, business, property and societal well-being.

      AI systems should be managed across the AI lifecycle to comply with applicable privacy and data protection legal requirements.

      The use of AI systems across the AI lifecycle should be warranted by their purpose, and they should be designed to optimise energy efficiency and minimise carbon emissions.

      AI systems should provide an understandable explanation for their output, actions, or decisions across the AI lifecycle, with that explanation being appropriate to the use case, context and audience.

      Data used in AI systems across the AI lifecycle should be acquired and handled in compliance with contractual obligations, applicable laws, and regulations, and assessed for accuracy, integrity, completeness, relevance and quality.

      Across the AI lifecycle, AI systems should include reasonable disclosures so stakeholders are informed when they are interacting with AI, content was AI-generated, or a decision was influenced by AI.

      AI systems should be managed across the AI lifecycle to mitigate bias and promote inclusive engagement for all people.

      AI systems should be governed across the AI lifecycle with appropriate levels of human oversight, upholding standards of professional responsibility and quality.


      KPMG Trusted AI framework

      The Trusted AI principles that translate responsible AI into practical, scalable action



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      Key Contacts

      Akhilesh Tuteja

      Partner & National Leader, Clients and Markets

      KPMG in India

      Purushothaman KG

      National AI Leader, and Head – Technology Transformation

      KPMG in India

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