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Driving growth with AI trends
- Personalisation and seamless brand experience
- How AI is becoming the backbone of ESG compliance
- The intelligent tech enterprise
In these transformative times, Bharat is witnessing a surge of digital-native consumers with rising expectations for personalisation and seamless brand experience. AI is enabling companies to meet these demands through unprecedented levels of hyper-personalisation and intelligent operations from sensing and forecasting to real-time optimisation.
As consumer interactions shift to vernacular, AI-driven conversations through virtual assistants and influencers will redefine engagement. To thrive, businesses must embrace a consumer-first mindset, strengthen data and analytics, foster agile AI integration, and prioritise collaboration over isolation; balancing speed with strategic focus.
The global economic paradigm is changing as companies are under tremendous pressure from people across the world to account for the social impact of their businesses. Moreover, endless growth with profit as the sole metric is no longer sustainable. The consequences of social and environmental imbalance are mostly seen in the long term. If allowed to go unchecked, the disruption caused may cause a significant dip in growth and corporate valuations.
Purushothaman KG
Partner and Head Technology Transformation, Sector Head - Telecommunications
KPMG in India
India’s tech ecosystem is uniquely positioned to leapfrog into the intelligent enterprise era, with 81% of technology firms planning to systematically integrate AI into their products and services within the next 12 months. The strategic integration of AI can redefine our global competitiveness, as 63% of enterprises are set to increase AI spending by more than 10% in the coming year.
However, realising AI’s full value requires a concerted effort - underscoring the importance of robust governance frameworks, talent development, and embedding AI into core business operations. Organisations that proactively embrace these imperatives will not only drive innovation but also set new benchmarks in delivering value and efficiency..
