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      From cost center to capability powerhouse, transforming GCCs into AI-driven engines, redefining retail delivery

      KPMG in India’s Retail Global Capability Center (GCC) offering supports global Retail, CPG and Consumer organisations in setting up, scaling and transforming GCCs into high‑value Business Solution Centers. The focus is on moving beyond cost arbitrage to deliver technology transformation, digital engineering, automation, analytics and platform enablement through retail‑specific operating models and governance.


      Our offerings

      GCC setup, scale-up and transformation

      Digital Strategy
      • End-to-end support for new GCC setup and rapid scale-up
      • Operating model design for Business Solution Centers
      • Transformation of GCCs to deliver niche and high-value retail capabilities
      • Vendor landscape assessment and rationalisation


      Build-Operate-Transfer (BOT) and engagement models

      • Build phase: rapid team ramp-up, infrastructure setup and technology alignment
      • Operate phase: delivery ownership, governance and performance optimisation
      • Transfer phase: structured knowledge transfer and handover to client teams
      • Alternative models including POD-based delivery, managed services and staff augmentation
      Digital Strategy

      Retail technology and digital enablement

      Digital Strategy
      • Retail platform engineering across multiple emerging technologies
      • ERP, core retail systems and integration engineering
      • Digital commerce and omnichannel platform enablement
      • Automation, analytics and cybersecurity delivered through GCCs

      Retail Java practice and digital engineering

      • Dedicated Retail Java practice for large-scale transformation programmes
      • Full-stack, backend and cloud-native retail application development
      • Strong delivery capability across solution architecture, development and automation testing
      • Center of Excellence-led delivery across cloud, DevOps, data and AI/ML
      Digital Strategy

      Vendor consolidation and GCC governance

      Digital Strategy
      • Vendor consolidation strategy to reduce multi-vendor complexity
      • Centralised governance for vendor onboarding, performance and compliance
      • KPI-driven benchmarking for cost, quality and scalability
      • Predictable and controlled vendor ecosystem supporting GCC growth

      Testing and quality engineering

      • Setup of manual and automated testing labs for retail platforms
      • Application, integration and architecture assessments
      • Code quality reviews and SLA-driven defect management
      • Integrated quality engineering capability designed for large-scale omni channel and ERP driven environments
      Digital Strategy

      Workforce and capability enablement

      Digital Strategy
      • Rigorous talent screening and structured onboarding
      • Continuous upskilling across full-stack, cloud, DevOps, AI/ML and data engineering
      • Knowledge transfer, learning programmes and academic partnerships
      • Focus on building a future-ready retail GCC workforce

      Outcome-based managed services

      • Fixed-duration and outcome-linked delivery models
      • Delivery ownership with measurable success criteria
      • Continuous monitoring, feedback and improvement
      • Flexible engagement structures as GCC maturity evolves

      Digital Strategy

      Driving growth with Retail GCC trends

      Dr. Puneet Mansukhani

      National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

      KPMG in India

      As retail GCCs scale AI, hiring priorities are shifting beyond technology. This reality is changing talent strategies.

      Organisations are increasingly prioritising AI product leaders, enterprise architects, and transformation leaders over traditional technology roles. The individuals creating the greatest value today are those who can connect AI capabilities with merchandising decisions, pricing strategies, customer experiences, supply chain optimisation, and store operations.

      In the next phase of AI adoption, competitive advantage will belong to organisations that can translate technology potential into business impact.

      Success stories and experiences of our valued clients

      A leading multi-brand, multi-channel retailer required enhanced testing capabilities to support complex omnichannel and integration-heavy retail systems

      A leading global retailer required scalable engagement models to support large-scale digital and platform-led transformation across multiple global markets

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      Key Contact

      Dr. Puneet Mansukhani

      National Sector Head - Retail, Global Retail Head - Digital & Technology Transformation

      KPMG in India

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