Client

Multi-brand, multi-market retailer

Industry

Retail

Primary goal

E-commerce strategy and readiness assessment

The organisation aimed to strengthen its digital commerce capabilities and prepare for large-scale expansion.

The challenge

The existing e-commerce ecosystem lacked scalability and integration, limiting its ability to support multi-market operations. Technology fragmentation and capability gaps constrained performance and growth potential.

Our approach

assessment

KPMG in India conducted a comprehensive assessment of digital commerce capabilities, covering platforms, integrations, customer journey and fulfilment operations

eco

The current ecosystem was evaluated to identify scalability constraints and capability gaps

architecture

Target-state architecture options were analysed, including platform strategy decisions (build, buy or partner)

map

A phased roadmap was developed, prioritising initiatives across experience, technology and operations, supported by governance and investment alignment

The impact

The organisation established a clear and actionable roadmap for digital commerce transformation. Improved alignment between technology and business strategy enabled scalable, customer-centric growth across markets.