Align AI Strategy Across Three Communities To Grow AI Value

With the increase of customer expectations and market demand for innovative products, services, and experiences, technology and business executives feel pressured to deliver results with Artificial Intelligence (AI) and Generative AI (GenAI). However, adoption of AI and GenAI is now happening everywhere in the enterprise, requiring leaders to move AI out of an ivory tower and toward developing a strategy that goes beyond an IT-oriented mindset.

To stay ahead, leaders need to create an environment that provides the capabilities and technologies that enable organizations to embed and extract value across the business value chain at the foundation, function, and enterprise layer:

• Foundation layer: Organizations must build their AI-first technology stack through a process of technology modernization, including infrastructure, data, models, and applications optimized for delivery of AI.
• Function layer: Organizations must infuse AI into value streams as well as key and supporting activities to optimize processes, improve outcomes, enhance end-to-end employee experiences, and boost productivity.
• Enterprise layer: Decision-makers must focus on developing more compelling, engaging, and innovative products and services, enhancing end-to-end customer experiences, and supporting enterprise-wide innovation and business unit strategy.

The road to value at each layer depends on the maturity level, requiring a different mix of initiatives as the organization traverses the three stages of maturity:

• Enable the people and functions within the organization to adopt AI and genAI tools and build the foundation for capturing the first wave of productivity.
• Embed these new capabilities into business workflows, products, services, and value streams to deliver greater value.
• Evolve the enterprise business models alongside their new AI ecosystem to disrupt and lead in their markets.

The report “Align AI Strategy Across Three Communities To Grow AI Value" is the second report of a series of three reports co-developed by Forrester and KPMG, on the integration of AI, D&A, Low-Code, Automation and Cloud to optimize processes, enhance user experience, and increase organizational efficiency and effectiveness throughout its value chain. Access the report below to learn more about how organizations are laying the foundations, modernizing and enhancing their functions, and transforming their enterprise in their AI and GenAI adoption journeys.

This report was produced by KPMG’s EMA Advisory Technology Hub, a regional centre of excellence that brings together our business, sector and technology expertise, methodologies and accelerators. We bring together KPMG Member Firms across Europe, Middle East, and Africa to support our client's in accelerating their digital transformation journeys with the use of AI, GenAI, Cloud, Low-Code, Automation and Cybersecurity.