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      The power of human work

      At a time when Artificial Intelligence is influencing more and more work processes, one conviction remains: it is still human work. At KPMG, we believe that technology only adds real value when it puts people at the center. AI is not an end in itself, but a means to create space for what makes our work meaningful - such as empathy, creativity, judgment and the ability to connect.

      That's why we deploy AI as an amplifier of human potential. Automating routine tasks creates space for craftsmanship, personal growth and genuine interaction. This is how we build a future where technology remains human, and people continue to make a difference - to each other, to our customers and to society.

      Read more about Human work
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      Our AI experts on the impact of AI on their lives

      Meet Our AI Experts
      Our AI experts are working with AI every day. But how is the advent of AI impacting their own, personal lives? What drives them in their client work? And how do they view a future in which both people and technology have an important role to play?

      Meet Ntaba, Manager of Audit
      Ntaba believes that technology is a powerful tool to improve his work, but that ultimately it is people who make the difference. With his team, he ensures that technology not only enables smarter and more efficient work, but that it does so with attention to ethics and human insights.

      The transformation of the auditor: from routine to people work

      Impact on the profession
      AI is fundamentally changing the auditing profession. What once revolved around sampling and manual controls is now shifting to data-driven insights, continuous monitoring and smart algorithms. The role of the auditor is being redefined.

      Applying AI within audit
      AI offers huge opportunities for the audit profession - but how do you take the first step? This article shows how organizations can concretely integrate AI into their audit processes. From data quality to change management, discover what it takes to turn vision into results.

      More about AI in audit

      The future of auditing
      What does digitization mean for the daily practice of auditors? In this article, experts from KPMG share their experiences with digital tools, AI and the new skills that come with it. An insight into how the profession is changing - from the inside out.

      What does human work with AI look like?

      Personal drives and meaning

      AI helps us gain deeper insight into what motivates people. Automating repetitive tasks creates space for reflection, personal growth and work that has real meaning. In this way, meaning remains the compass in an increasingly technological work environment.


      Development and learning

      At KPMG, we encourage continuous learning. AI plays an active role in this - as a mentor, as a tool for self-directed learning, and as a guide in developing new skills. This is how we help our people remain agile and future-proof.


      Empathy and connection

      In an AI-driven work environment, human connection remains crucial. AI supports conversations, secures ideas and respects diversity of thought. But it is humans who demonstrate empathy, build relationships and create trust.


      Creativity and innovation

      AI stimulates creativity by providing new perspectives and removing repetitive tasks. This creates room for innovation. At KPMG, we believe in the power of collaboration between people and technology - where ideas come to life.


      Revaluation of work

      At KPMG, we see technology as an opportunity to make work more human - with more room for autonomy, craftsmanship and meaning. Instead of replacement, it's about enrichment: hybrid roles where man and machine work together, and where talent flourishes. This is how we build a future where work is not only efficient, but fulfilling.


      Adding value with AI?

      The development of AI is having significant impact on the economy and society, increasingly influencing our lives. This presents tremendous opportunities, but at the same time raises questions. Check out the insights of our AI experts and discover how AI can add value in your organization.

      To insights
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      Contact

      Alexandra van der Tuin
      Alexandra van der Tuin

      Partner Alliances

      KPMG in the Netherlands

      Frank van Praat
      Frank van Praat

      Director Trusted Analytics

      NETHERLANDS

      Ruben de Wolf
      Ruben de Wolf

      Partner Data & Analytics

      NETHERLANDS

      Sander Klous
      Sander Klous

      Partner AI & Data.

      NETHERLANDS

      Together we push boundries in digital transformation

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