Edgar is the point of contact within KPMG for our Customer & Brand Advisory community. He helps organisations position themselves distinctively and links positioning choices to the customer journey and experience, culture, internal organisation and commercial agenda. Edgar is a brand fundamentalist. Over the past 25 years, he has helped organisations in almost all categories grow across the axes of brand, marketing and purpose. He joined KPMG as a partner in 2019 and previously worked in the marketing communications industry at Ogilvy, JWT Amsterdam, Publicis and DDB Group.