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      The report Generative AI models — the risks and potential rewards in business examines what the future holds for ChatGPT and other generative artificial intelligence (AI) applications, including how they work and the risks and potential benefits.

      We believe that generative AI models have the potential to transform businesses through automating and executing certain tasks with unprecedented speed and efficiency. This is particularly true when human expertise and ingenuity is paired with deep understanding of how to use these programs and effectively harness their capabilities.

      However, it will take time and human expertise to unlock their full potential in a way that’s responsible, trustworthy and safe. If you’re considering using generative AI applications, it’s important to establish a set of internal processes and controls for everyone in your organization to follow.

      With generative AI use expected to grow rapidly this decade, there’s no time like the present to get these conversations going and processes put in place. Read the full report to discover potential use cases and opportunities, as well as what to consider if you’re thinking of using generative AI applications in your organization.


      Generative AI is going to rapidly become part of our daily lives if it isn't already, and we need to determine how to embrace it in a safe and secure way.

      Lisa Heneghan

      Global Chief Digital Officer

      KPMG International


      Download the paper

      Generative AI models — the risks and potential rewards in business

      What the rise of ChatGPT, DALL•E 2, Bard et al. could mean for your organization.

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      The finance function as a good starting point for implementing generative AI.

      Adding value within your organization with Artificial Intelligence (AI)? Read the AI-insights of our experts.


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      Alexandra van der Tuin

      Partner Alliances

      KPMG in the Netherlands

      Frank van Praat

      Director - Responsible AI

      KPMG in the Netherlands

      Together we push boundries in digital transformation

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