In business, it is often said that you can’t manage what you don’t measure. This is just as true when it comes to how your business affects society.
Companies are under increasing pressure to show they make a positive contribution to society as well as generate profits for shareholders. Focusing on the financials alone is no longer enough.
In many sectors and markets today, an organization’s positive impact on society can make the difference between winning or losing a contract. So measuring and managing those impacts is simply good business sense.