Consumer and Retail: KPMG 2025 Global CEO Outlook

The 2025 CEO Outlook takes you inside how consumer and retail CEOs are leaning into AI to boost efficiency and personalize experiences, rethinking their workforces for a more digital future, and sharpening their sustainability efforts to stay resilient.

The findings reveal an industry that is adapting quickly, making intentional choices, and preparing for a future defined by smarter operations and more connected consumers.

KPMG 2025 Consumer and Retail CEO Outlook

Find out how consumer and retail leaders are investing in AI, talent and ESG to build resilience

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This report focuses exclusively on the 120 consumer and retail CEOs surveyed.

Key findings

Hear from our leaders

Retail is a sector that reflects trends and challenges in our society. We’re seeing shifts in consumer behavior, and supply chains are under pressure. At the same time, AI is creating new opportunities. Companies that build resilient supply chains, scale AI responsibly and embed sustainability will lead in 2026.

Mattias Hansson

Head of Consumer & Retail

KPMG Sweden

Why download the report?

Download the 2025 Consumer & Retail CEO Outlook to uncover:

How CEOs are navigating a split consumer landscape by balancing global ambition, local pressures, and mounting supply chain friction.
Why 78% of leaders remain optimistic about industry growth, even as demand polarizes and margins tighten.
How AI is reshaping the sector, from personalization to predictive supply chains – with AI now a top investment priority and rapid ROI expected.
Clear, data‑driven insights from 120 global CEOs to help you stay resilient, drive growth, and move decisively in a volatile market.

Tap into the experiences of CEOs across the consumer and retail world and get a clearer view of the trends that matter most.

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Latest insights

There is growth and opportunity in today's challenging environment. KPMG’s professionals delivers global insights, leading practices and advanced approaches for consumer and retail organizations.