error
Subscriptions are not available for this site while you are logged into your current account.
close

Loading

The page is loading.

Please wait...

Loading

The page is loading.

Please wait...

From data overload to data-driven decisions in retail

Unlock consumer insights to create seamless commerce and profitable growth
Woman at retail store

In a world where technology is advancing faster than ever, consumer behaviours are changing and expectations of seamless experiences at every touchpoint are increasing, the retail industry is at a crucial juncture. Everyone agrees that data is the key to boosting performance and staying competitive but being able to deliver insight from a veritable sea of data is a challenge that retailers are currently facing.

This report, based on KPMG’s Global Tech Report 2024, KPMG’s 2024 CEO Outlook, and other expert sources, explores the necessity of data-driven retail. It offers a practical guide to unlocking consumer insights and creating seamless commerce that leads to profitable growth.

In this report you will discover:

  1. The critical ‘Six pillars of a data strategy’.
  2. Practical strategies to understand your customers better and deliver personalised experiences.
  3. How to bridge the online-offline divide and create a seamless customer journey across touchpoints.
  4. Ways to empower your workforce with data-driven tools to unlock new levels of efficiency and customer satisfaction.
  5. Key considerations for data security, privacy, and ethical AI implementation.
  6. Real-world examples from senior executives at leading retailers on how they are using data to drive results.
Linda Ellett

Head of Consumer, Retail & Leisure

KPMG in the UK

Financial times

Related insights

Leisure Perspectives Subscription

Sign-up for leisure content to receive our latest insights.

Consumer markets

Supporting consumer, retail and leisure industries to grow in a new business environment.

Consumer & Retail CEO Outlook

120 C&R CEOs from 11 countries share their views

KPMG Global Technology Report 2024

Discover how leaders are using technology today